Description We are seeking a highly motivated and results-driven Customer Marketing Senior Specialist to drive the execution of vertical and country marketing growth plans for Building Automation in Ratingen, Germany. In this role, you will be responsible for accelerating demand generation in Ratingen, Germany through the development of vertical specific and country growth marketing plans, and the execution of these comprehensive plans, making use of marketing shared services for creative and content, media and events. Your ability to understand customer needs, translate into a value proposition to ensure that local sales and customer marketing objectives are captured and acted on, as well as the overall business goals, is essential for success in this role. Through the use of account-based marketing, your work will deliver impact with campaigns that strengthen customer relationships, grow engagement with target audiences, enhance brand perception, new product introduction (NPI) awareness, and contribute to the overall success and profitability of the company. Responsibilities Develop and execute vertical- and country-specific marketing plans for Building Automation to drive partner and end-user engagement and generate a strong sales pipeline Increase reach through account-based marketing and ensure locally adapted communication Ensure effective deployment of value propositions in marketing materials Collaborate closely with sales and marketing teams to continuously improve campaigns Plan, execute, and evaluate promotions, integrated campaigns, and events to boost revenue Manage Marketing Development Funds (MDF) and joint initiatives with partners Organize small local events for end-users, specifiers, and partners to build relationships and generate business Align with sales and customer marketing to maximize impact Qualifications Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field Minimum of 5 years of experience in channel marketing or similar roles Proven success in developing and executing channel marketing strategies Strong analytical and strategic thinking skills Ability to build and maintain strong relationships with channel partners Knowledge of demand generation and lead generation, as well as proficiency with CRM systems and marketing automation tools Passion for driving channel growth and maximizing sales opportunities Strong project management skills Creative and innovative mindset Fluency in German and English (written and spoken) We are an equal opportunity employer and value diversity within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We ensure that individuals with disabilities receive appropriate support to participate in the application or interview process, perform essential job functions, and access other benefits and privileges of employment. Please contact us to request assistance. Join us now and become part of a global team of thinkers, innovators, dreamers, and doers who create the things that shape the future! TheFutureIsWhatWeMakeIt