Our client is a leading provider of equipment for the industrial sector, operating on a
recurring revenue model
. With a strong footprint in Germany and revenues exceeding
€250 million in the region
, the business serves thousands of customers across the industrial and manufacturing sectors.
The company is undergoing a significant transformation and is seeking a
dynamic, hands-on Head of Sales
to drive new business growth and revitalise conversion performance.
Role Overview
* Title
: Sales Director (Germany)
* Location
: Frankfurt, Germany (office-based)
* Reports to
: Regional Managing Director
* Team
: 5–6 direct reports (Sales Managers), full sales organisation of 70 FTE
Key Responsibilities
* Lead and develop the national sales team
* Drive new business growth across Germany, with a focus on
SME and mid-market clients
.
* Implement strategies to improve sales conversion rates and shorten the sales cycle.
* Oversee the full sales funnel, from first contact to signed contract.
* Collaborate with senior leadership on go-to-market strategies and long-term growth plans.
* Report directly to the Regional Managing Director with full visibility on performance metrics.
Candidate Profile
* Native German speaker or fluent German speaker.
* Proven experience in
hunter-style, fast-paced B2B sales environments
.
* Strong background in leading and motivating sales teams to exceed new business targets.
* Familiarity with
first-contact-to-conversion
sales models.
* Background in
recurring revenue, rental, or outsourced service industries
strongly preferred (e.g., workwear/textiles, facility management, rental services, fleet/leasing, industrial services).
* Track record of delivering growth in challenging or transitional business environments.