Apex Tool Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.
Marketing Communications Associate (m/f/d) Trade Shows / Events, Social Media & Online Marketing - DE - Besigheim
(temporary position as parental leave replacement - approx. 2 years)
Summary
Reporting to the Director, Brand Activation, the Marketing Communications Associate will be located in Besigheim. This position within the Weller Tools, Marketing Communications department is responsible for overseeing the development and execution of marketing communications strategies, with a primary focus on social media, online marketing and the organization of tradeshows and events, creating engaging content and driving results across various platforms. You will also support and execute internal/external Marketing projects and execute initiatives, that supports the company's strategic goals. This position interacts regularly with regional and global teams.
This position is time limited as a substitute for parental leave.
Key Responsibilities:
• Plan and execute online marketing campaigns to increase brand awareness, website traffic, and conversions.
• Organize global trade shows and brand activations, such as major industry fairs and support partner events by providing branded assets, content concepts, and digital visibility.
• Develop and implement a comprehensive social media strategy across all relevant platforms. Create engaging content, manage posting schedules, and monitor audience engagement and feedback.
• Support new product introductions with communication campaigns such as social media campaigns, e-mailings and online marketing campaigns.
• Monitor and analyze the effectiveness of social media and online marketing campaigns, utilizing data-driven insights to optimize strategies and meet KPIs.
• Identify and build relationships with relevant influencers, media outlets, and industry partners to amplify the company’s message and reach new audiences
• Collaborate on co-marketing opportunities and sponsored content to enhance brand visibility and engagement.
• Manage social media budgets efficiently, strategically allocating resources to maximize return on investment across channels.
• Monitor competitive and industry marketing trends and apply acquired knowledge to drive performance.
• Collaborate with internal and external stakeholders to produce high-quality, compelling content for social media posts, articles, email newsletters, digital ads, and other online marketing efforts
• Partner with design agencies and booth builders to organize tradeshows and events
Critical Skills & Experience:
• Bachelor’s degree in Marketing, Communications, or a related field
• 3-5 years of experience is preferred
• Experience with product launches, multi-channel marketing, and managing third-party vendors
• Proficiency in marketing automation platforms and digital analytics tools
• Knowledge of principles and methods for showing, promoting, and selling products
• Experience with project management
• Experience with MS Office and Adobe Suite
• Fluenct in German and English
What we offer:
• Collective agreement of the metal and electronical industry
• 30 days vacation
• Special payments ( vacation bonus, Christmas bonus, payments according to collective agreement)
• Many employee benefits / employee offers (corporate benefits)
• Bike-Leasing
• International environment / world market leader
• Opportunities for further training and development
• Home Office possibility
At Apex Tool Group (, we’re passionate about innovation. Whether that be products, processes or operations, our associates strive to find new ways each day to help our end-users solve their most complex challenges. By harnessing our global resources, unprecedented insights and spirit for service, we build more than just tools for the job site – we help build the future.
ATG is a global manufacturer of hand and power tools, tool storage and accessories, chain, and electronic soldering solutions with more than $ billion in annual revenues. Our 6,900 global associates have built powerhouse brands like GEARWRENCH, SATA, Crescent, Cleco, Weller and APEX that professional trades and DIY enthusiasts alike can trust to get the job done. With our roots dating back to the 1800s, our tools have driven technological advancements that drive efficiency, speed and end-user safety in a broad range of commercial and consumer markets.
As part of the ATG team, you will move fast, think globally, learn from your colleagues and grow your career. You’ll enjoy competitive benefits, a healthy work/life balance and have opportunities to give back to the communities we serve.
Our six core values – Customers come first, Integrity in all we do, Continuous improvement, Innovation for growth, Passion to succeed and Best talent, one team - drive our daily decisions. Connect with us on social media to learn more – LinkedIn, Instagram, Facebook and Twitter.
If your goal is to work where finding a better way never ends and your ideas become a reality, join us! #WeBuildATG