Our client is an internationally operating, mid-sized biopharmaceutical company with an innovative portfolio and a strong focus on specialty care. To further strengthen the German commercial organization based in the Munich area, we are supporting the search for an experienced
Ass. Director Brand Management - Gastroenterology – German speaking (Ref. 2744)
In this role, you will play a key part in shaping and executing the brand and go-to-market strategy for the German market. You will work closely with the Commercial Director as well as cross-functional teams such as Sales, Medical Affairs, Market Access and external agencies, acting as a bridge between global strategy and local execution.
* Develop and implement the local brand and marketing strategy in alignment with global guidance
* Own the end-to-end brand planning process, including timelines, budgets and resource allocation
* Design and execute integrated, multi-channel marketing initiatives across digital and non-personal channels
* Collaborate closely with Sales, Medical, Market Access and other functions to support launch and growth activities
* Manage and coordinate external agencies while monitoring campaign effectiveness using relevant KPIs
* Analyze market, customer and competitive insights to continuously optimize promotional activities
* Ensure all marketing initiatives comply with regulatory, legal and compliance standards
Your profile
* Several years of experience in pharmaceutical or biopharmaceutical marketing, ideally in a strategic brand role
* Proven track record in developing and executing successful go-to-market and launch strategies
* Strong strategic, analytical and execution skills with a hands‑on mindset
* Experience working in cross‑functional, matrix‑driven environments and with external partners
* Solid understanding of digital and non‑personal promotion approaches and performance measurement
* Excellent communication and stakeholder management skills
* High level of ownership, entrepreneurial thinking and comfort in dynamic, fast‑evolving environments
* German and English fluent knowledge
Carmen Aczél is looking forward to receiving your application documents via our job portal (CV, diploma, reference letters; no motivational letter necessary).
Full discretion is guaranteed and we will gladly answer any additional questions.
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