Position Overview
For our Store Wertheim we are currently looking for an experienced Senior Brand Image Specialist/ Visual Merchandiser (m/w/d) to join our Ralph Lauren Family.
In this challenging position you are responsible for delivering creative and visual excellence, ensuring that Seasonal Guidelines are adapted and creative solutions are offered to maximize layout and presentation. Utilize commercial reports to understand store performance, ensuring visual presentation is both commercial and consistent.
Champion and uphold Model Store standards, coaching the in-store team on brand expectation and maintain all visual displays in store including mannequins styling, props and product. Support the store team with all Brand Presentation actions and provide store specific solutions.
Take a key role in the commercial evaluation of the store and its space mix. Regularly communication with the Brand Image Manager and undertake any additional tasks set out.
In-Store visual presentation
1. Liaise with Communication Team and In-Store Management regarding all product seasonal presentation initiatives
2. Create and develop seasonal floorplans
3. Manage and implement seasonal change-over (visual strategies)
4. Ensure all product presentation guidelines are implemented and maintained
5. Manage the presentation of POS material
6. Planning and implementation of new corner openings
7. Drive sales through invigorating in-store visual merchandising presentations
Training
8. Organize, prepare and conduct seasonal training seminars for in-store staff
9. Cascade seasonal and quarterly product flow directives as well as changes to teams
10. Constantly train all Ralph Lauren sales staff and management on new directives
11. Developing in-store training material
12. Ensure that the staff is utilizing Retail Web and Corporate directives when applicable
Reporting & Communication
13. Regular analysis and report on sales volume compared to stock levels
14. Feedback call outs and store needs to Regional corporate management
15. Communicate Visual and sales Results by creating weekly visit Report
Experience, Skills, and Knowledge
16. Store based visual merchandising/brand presentation management experience (at least 2 years experience, for the senior role 10+ years)
17. Fluent in English, speaking and writing
18. Open to travel to support other stores within the Region
19. Experience managing commercial performance, display dressing and styling across multiple items
20. General computer proficiency focusing on Word, Excel, Power Point
21. Comprehensive understanding of visual merchandising/brand presentation training methods
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Essential Duties & Responsibilities
Experience, Skills, and Knowledge