Job Description
About the Company
We are a pioneering company at the forefront of health technology innovation, dedicated to enhancing quality of life and developing treatments for some of the world’s most pressing health challenges.
Our work has been featured in BBC, Scientific American, and other leading outlets. Backed by a world-class team and mission-driven investors, we are rapidly scaling with a clear focus: to transform lives and shape the future of health and wellness.
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About the Role
We’re seeking a PR & Brand Communications Lead with a proven track record driving visibility for health, wellness, or tech brands.
This is a part-time role ideal for a strategic thinker who’s equal parts storyteller, media whisperer, and reputation manager. You’ll lead our press relations, PR roadmap, influencer collaborations, and brand visibility strategy, ensuring our story resonates with media, customers, and search engines alike.
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Key Responsibilities
Press & Media Relations
* Secure features and thought leadership coverage in top-tier health, wellness, and tech outlets.
* Build and maintain a high-quality media contact list.
* Craft compelling press releases, story pitches, and reactive statements.
PR & Brand Strategy
* Develop and implement a PR roadmap aligned with growth and brand goals.
* Shape and reinforce brand positioning and voice across public channels.
* Drive initiatives to improve domain authority, organic traffic, and brand sentiment.
Optional / Expanded Responsibilities
* Reputation Management: Monitor brand presence across search, social, and AI platforms (e.g., ChatGPT, Perplexity); proactively manage misinformation or negative coverage.
* Influencer & Partnerships: Plan and execute influencer seeding campaigns; identify and manage brand-aligned partnerships, events, and co-marketing opportunities.
* Social Listening: Track brand mentions and sentiment; generate insights to inform brand and product strategy.
* Event PR: Lead or support PR strategy for product launches, industry events, and activations.
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Requirements
What We’re Looking For
* 5+ years of PR/communications experience, ideally in health, wellness, or tech sectors.
* Strong media relationships in Germany and internationally, with a track record of securing top-tier coverage.
* Excellent storyteller with the ability to translate complex innovation into human-centered narratives.
* Experience managing reputation and brand sentiment across digital and emerging platforms.
* Fluent in English (German a plus), with strong communication skills across both languages.
* Strategic thinker who thrives in fast-paced, startup environments.