Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.
Headquartered in Milan, Italy, Campari Group owns 25 plants worldwide and has its own distribution network in 26 countries, and employs approximately 4,700 people.
Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.
Reports to: Marketing Manager Sarti, Campari & Spirits
Contract: Temporary position for 12 months due to parental leave
General Description of the Role
The Brand Manager Spirits reports to the Marketing Manager Sarti, Campari & Spirits, who in turns reports to the Marketing Director. Brand Manager Spirits is a key member of Campari Deutschland’s marketing team and is responsible for a sizeable part of the portfolio, including Ouzo 12 Franchise, Wild Turkey, Espolon and other premium spirits. In this role you will oversee the development and delivery of a fully integrated marketing strategy, you will also have a hands-on role in the development of communication assets and be responsible for the planning and execution of OFF Trade programs (such as VAP’s and secondary placements).
Main activities are:
· Brand Strategy & Planning: You will lead the development of the annual marketing plan and oversee investment allocation, working closely with brand and sales teams. For Wild Turkey, you’ll collaborate with the global team to define an European strategy and implement it across Germany. Key responsibilities include shaping overall strategy, growth initiatives, marketing mix, and channel strategy.
· NPD: You will be responsible for researching, and leading local innovation projects in collaboration with global functions
· Plan Execution: You will coordinate the team in the execution of the defined marketing plan for assigned brands through an omnichannel activation, working with internal stakeholders such as Integrated Marketing and Customer and Channel Marketing.
· Budget: You will contribute to the development of the brands annual A&P budget.
· Brand Diagnosis and Assessment: You will oversee the brand’s profitability and performance, implement corrective strategies, when needed, and work hand in hand with Channel & Customer Marketing and FP&A Departments.
· Day-to-day activities: administrative and operative management related to your portfolio
Key Relationships
Internal: Marketing Manager Sarti, Campari & Spirits, Global Team (HoBs); Integrated Marketing Communication team, Strategic planning and Marketing Information team, Channel & Customer Marketing, Sales; Dept., Demand Planner, FP&A Manager, R&D Dpt.
External: External suppliers (agencies), External Partners.
Experience & Education
· University degree with a specialization in Marketing, MBA nice to have.
· Fluent English is a must, strong knowledge of German a plus
· At least 5 years of experience focused on brand management
· CCM or Sales Experience strongly appreciated.
· Consumer understanding.
· Brand positioning knowledge.
· Able to develop a media communication strategy and ATL/digital contents.
· Experience in budget and P&L management.
· Strong quantitative and analytical skills, ability to interpret sales performance and market trend metrics and information (e.g. Nielsen retail, IRI)
Key soft skills
· Strategic thinking
· Influencing skills
· Ability to work in a dynamic context in a flexible way
· Entrepreneurial attitude
· Project Management
· Excellent relationship building skills
· Excellent communication skills
· Positive approach and can-do attitude.
· Culturally open and eager to engage with diverse ways of working and approaches.
· Team player, capable of maintaining relationships with various stakeholders from diverse backgrounds (Finance, Sales, CCM, SC etc.)
Our commitment to Diversity & Inclusion:
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well-being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.
Note to applicants:
Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.
Notice to third party agencies:
Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.