We’re Looking for You
We are one the fastest-growing TikTok Shop agency helping brands connect with their audiences through engaging livestreams. By combining creative concepts, strong hosts and data-driven strategies, we turn viewers into customers. Now, we’re looking for you: an open-minded, hands-on personality who doesn’t just understand live commerce, but lives it.
Your Role
Are you obsessed with the intersection of entertainment and e-commerce? Do you know exactly what makes someone stop scrolling and start shopping?
GENUINE is looking for a Head of Live Stream to lead our TikTok Shop revolution. This isn’t a "behind the scenes" management role—it’s a high-octane leadership position where you will build, scale, and optimize a 24/7-style "shoppertainment" engine. You will own the studio, the strategy, and the sales results.
Your Responsibilities
* Build the Engine: Architect our TikTok Shop live-stream strategy from the ground up, managing everything from studio setup to daily broadcast schedules.
* Lead the Talent: Recruit, coach, and manage a team of high-energy hosts. You’ll turn presenters into top-tier "closers" who can drive GMV while staying on-brand.
* Drive the Numbers: You are responsible for GMV, GPM (Revenue per 1k views), and Conversion Rates. You’ll live in the TikTok Seller Center data to iterate on what’s working.
* Master the Algorithm: Work closely with our Performance Marketing team to synchronize Live Shopping Ads (LSA) with organic viral moments.
* Merchandise for Success: Curate the "Yellow Basket." You’ll decide the product sequencing, the "flash sale" hooks, and the exclusive drops that create FOMO.
Your Profile
* 3+ years of experience in e-commerce, digital production, or live-stream management (Direct TikTok Shop or Douyin experience is a massive plus).
* Proven track record of managing talent or influencers.
* Deep understanding of the TikTok Shop ecosystem and Seller Center.
* Exceptional project management skills—you can juggle 100 moving parts without dropping the mic.
* Languages: EN / DE (big plus)
What Matters to Us
We’re not looking for someone who just manages tasks, we want someone who takes ownership, gets things done, and thinks holistically about live commerce. You should be eager to grow with us, bring in your ideas and actively shape the future of our livestream business.
What’s In It For You
* Front-Row Seat to Modern Marketing: Work with forward-thinking brands at the intersection of design, social media and commerce
* Fast-Moving, Hands-On Culture: Your ideas won’t get lost in decks—they’ll be designed, tested and launched.
* Creative Freedom & Responsibility: Flat hierarchies, short decision paths and real ownership over your projects.
* The Cologne Lifestyle: A modern HQ right in the heart of Cologne, surrounded by the city’s creative energy.
* Serious Growth: Develop your skills across branding, social media design, performance creatives and digital campaigns - some of the most in-demand capabilities in today’s market.
* Team Spirit: We work hard, support each other and celebrate wins together with regular team events and an open, appreciative culture.
If you’re ready to take live commerce to the next level, we’d love to hear from you!
About Us
GENUINE is one of Germany's leading TikTok Shop partners with offices in Shanghai, Cologne, Hong Kong, and Berlin. Our team brings more than nine years of experience from the social commerce market in China and Southeast Asia. GENUINE was founded in 2017 by Damian Maib in Shanghai. There, we helped German brands gain a successful foothold in China and position their products in front of millions of consumers. Since 2025, we have also been active in Europe, assisting leading companies in setting up their TikTok Shops.