Digital Marketing Lead Position
We seek a senior digital marketing professional to develop and implement our online strategy, boost our digital presence, and enhance user engagement.
Key Responsibilities:
* Analyse web and social media metrics to inform data-driven decisions;
* Collaborate with internal teams to drive website traffic and user engagement;
* Ensure all digital content adheres to brand guidelines and core values;
* Support the rollout of new digital tools and innovations;
* Deliver training sessions on effective social media use and website navigation.
Website Management & Optimisation:
* Update and manage the website back office: content updates, page creation, and coordination with technical providers;
* Support ongoing SEO efforts: structure, metadata, keywords, content;
* Suggest and implement improvements to UX/UI;
* Monitor website performance via analytics tools;
* Create and manage Google Ads campaigns.
Social Media Initiatives:
* Act as the main contact for LinkedIn: content planning, writing, and publishing posts;
* Manage LinkedIn Ads and sponsored content;
* Monitor and report on KPIs and performance;
* Liaise with internal teams to coordinate messaging and visibility;
* Upload and manage content on video platforms;
* Optimise metadata (titles, descriptions, tags, thumbnails, playlists).
Your Profile:
* At least 5–7 years of experience in digital marketing, preferably in a B2B environment;
* Proficient with digital tools: WordPress, SEO, Google Ads, LinkedIn Campaign Manager (...);
* Passionate about social media and committed to keeping pace with emerging trends and platform updates;
* Confident in presenting ideas and strategies to stakeholders for feedback and alignment;
* Good sense of visual identity; skills in design tools (Adobe Suite) appreciated;
* Strong analytical mindset and attention to performance tracking;
* Excellent writing skills in both English and French;
* Proactive, autonomous, structured, and detail-oriented;
* Comfortable managing multiple projects simultaneously;
* Enthusiastic about digital execution and capable of delivering with precision.
Required Skills and Qualifications:
* Technical Skills:
o Proficiency in WordPress, SEO, Google Ads, LinkedIn Campaign Manager (...)
* Languages:
o Excellent writing skills in English and French
* Presentation and Communication:
o Confident in presenting ideas and strategies to stakeholders
Benefits:
This role offers the opportunity to join a dynamic team and contribute to the development of our digital presence. If you are passionate about digital marketing and have a strong analytical mindset, we encourage you to apply.
How to Apply:
1. Please submit your application, including your resume and a cover letter;
2. Highlight your relevant experience and skills in digital marketing;
3. We look forward to reviewing your application.