Director, Performance Marketing – EMEA
Pocket FM is the world’s largest audio-series platform, where powerful stories travel effortlessly across languages, cultures, and continents. From India and the US to Europe and beyond, we are redefining how stories are created, discovered, and experienced across the globe, without screens.
At our core, we are an AI-powered entertainment company with a deeply human-first philosophy. We believe technology should amplify creativity. Our proprietary AI systems work alongside writers, voice artists, and creative teams to help stories scale globally, faster, smarter, and with cultural depth and emotional integrity intact.
Today, Pocket FM is home to a vibrant community of 250+ million listeners, 300,000+ creators, and 100,000+ audio series. With over 140 billion minutes streamed annually, we have emerged as one of the fastest-growing media-tech companies in the world, and we are just getting started. We operate at a massive global scale, but with a startup mindset: curious, fast-moving, and deeply owner-driven. At Pocket FM, teams are encouraged to think boldly, move with intent, and build for long-term impact as we shape the future of audio-first storytelling worldwide.
About the Role
As a Director, Performance Marketing – EMEA, you will play a critical role in driving scalable, efficient growth across Pocket Entertainment’s digital marketing channels in one of our most dynamic and complex regions.
You will own the strategy, execution, and optimization of user acquisition, retention, and re-engagement initiatives — balancing performance, experimentation, and commercial impact. This role is responsible for scaling and optimizing marketing spend across external digital channels to drive new user growth, reduce churn, and re-activate lapsed users.
This is a highly hands-on role ideal for a performance-driven operator who is equally comfortable designing channel strategy, analyzing campaign economics, and executing experiments. You’ll build the playbooks that define how Pocket grows, monetizes, and retains users across the region.
You’ll collaborate closely with analytics, creative, studio, and business stakeholders globally, ensuring marketing strategy is tightly aligned with product experimentation, audience behavior, and revenue outcomes.
Key Responsibilities
* Own regional performance marketing strategy across user acquisition, retention, and re-engagement initiatives
* Scale and optimize marketing spend across external digital channels to drive high-quality, cost-effective growth
* Define and evolve marketing channel strategy based on performance data, audience behavior, and business objectives
* Evaluate campaign and channel performance in partnership with analytics and business teams
* Design, launch, and optimize campaigns across paid channels, focusing on CPI, ROAS, Retention, and LTV
* Manage the full lifecycle of UA campaigns from acquisition through retention optimization
* Lead experimentation initiatives across creatives, audiences, bidding strategies, and channels
* Run structured A/B tests across campaigns, creatives, and targeting strategies
* Collaborate closely with creative and production teams to develop high-performing, audience-centric assets
* Maintain a strong creative testing pipeline to support continuous optimization and scale
* Build and manage relationships with external publishers, networks, and platform partners
* Partner with agencies and third-party vendors to ensure successful integrations and performance optimization
* Identify and mitigate fraud, misattribution, and performance anomalies across channels
* Oversee tracking infrastructure, ensuring accurate attribution and measurement across platforms
* Report campaign performance, forecasts, and budget utilization to business stakeholders
* Forecast spend, response volumes, and growth scenarios based on performance modeling
About You
* 7–10+ years of experience in performance marketing, user acquisition, or growth marketing
* Proven success scaling paid acquisition and digital growth programs for consumer tech or gaming businesses
* Strong understanding of consumer funnels, cohort behavior, and performance economics
* Deep expertise in attribution models, ROI frameworks, and LTV optimization
* Hands-on experience managing and optimizing large-scale digital marketing budgets
* Strong analytical reasoning and comfort working with performance data and KPIs
* Advanced understanding of digital acquisition channels, media buying mechanics, and targeting strategies
* Experience designing and executing structured experimentation and testing frameworks
* Strong judgment in evaluating creative assets from both performance and brand perspectives
* Comfortable operating across both strategic planning and execution layers
* Excellent cross-functional collaboration and stakeholder management skills
* Bias for action with an experimentation-first mindset
* Highly organized, execution-driven, and commercially minded
Requirements
* Strong experience with paid digital marketing channels (search, paid social, programmatic, reach platforms)
* Experience working with external agencies, media partners, and platform vendors
* Deep understanding of campaign measurement, tracking, and attribution infrastructure
* Experience managing multi-channel acquisition and performance optimization initiatives
* Ability to operate effectively across global teams and time zones
* Additional regional / market experience is a strong plus
You can get more updates, insights and everything behind the scenes at Pocket FM here -