Your mission
Your Mission:
Lead HER ONE’s growth marketing function with a focus on creative-led performance across acquisition, retention and reactivation. This is not a typical growth role: you’ll be obsessed with how copy, content and storytelling impact CAC, CTR, CVR, and LTV. Your superpower is turning creativity into performance and vice versa.
Key Responsibilities:
Growth & Performance Strategy
* Own paid marketing channels (Meta, TikTok, Google, etc.) with a creative-first mindset.
* Develop and manage full-funnel growth campaigns: acquisition, retention and reactivation.
* Optimize performance KPIs including CAC, ROAS and LTV with a test-and-learn approach.
* Design a scalable creative testing system for paid and owned channels.
* Lead cross-functional growth initiatives with Product, Brand and Content teams.
* Design and execute lifecycle marketing strategies (email, SMS/Whatsapp, retargeting) to increase customer retention and repeat purchase rate.
* Collaborate with Product and CX teams to reduce churn and build habit-forming experiences.
* Own CLV metrics and continuously iterate on upsell, cross-sell and winback flows.
Creative-Driven Campaign Execution
* Partner closely with content creators, designers and copywriters to develop high-performing ad creatives and landing pages.
* Brief and manage UGC creators and video teams to produce top-of-funnel ads and social-native assets.
* Build creative briefs based on data and iterate fast on winning formats.
* Understand visual and messaging hooks that resonate with HER ONE’s target audience (25+ women focused on wellness).
Data & Analytics
* Develop dashboards and reporting frameworks to analyze performance across channels.
* Translate data into creative insights and new growth hypotheses.
* Use attribution tools and customer cohort analysis to inform investment decisions.
Your profile
What We’re Looking For
Must-Haves:
* 5+ years of experience in growth marketing, with a strong emphasis on D2C performance.
* Experience driving retention through lifecycle marketing, CRM tools or loyalty initiatives.
* Demonstrated ability to scale paid media budgets profitably.
* A deep understanding of how creative impacts performance (and vice versa).
* Experience managing UGC, ad production or creative freelancers.
* Strong analytical and A/B testing skills.
* Fluency in English; German is a must.
Bonus Points:
* Worked in wellness, supplements or female-focused brands.
* You’ve personally built or scaled TikTok/Meta ad accounts.
* You’ve scaled subscription or repeat-purchase DTC products.
* Experience in CRO and landing page testing.
* You thrive in an entrepreneurial, hands-on environment and love wearing many hats.
About us
HER ONE empowers women through personalized wellness solutions, nurturing health and beauty at every life stage.
Our customer-centric, digital-first approach seamlessly blends nature and science, creating effortless healthy habits.
From gut health to beauty, overall well-being to weight management, our carefully crafted range — including functional snacks — supports the modern woman's journey to her best self.