About the job
At Joie, we design thoughtful, high-quality baby gear that supports families through everyday moments and meaningful milestones. Our products are created to make life with little ones simpler, smarter, and more enjoyable.
As part of a global portfolio of leading juvenile brands, Joie serves families across EMEA, APAC, and the Americas, delivering accessible, well-crafted products that combine global brand consistency with local relevance.
We are seeking a Digital Content Manager (m/f/d) to lead Joie’s global digital content strategy across social media, websites, and email, delivering a consistent and high-quality brand experience across markets.
This role serves as the key link between the global brand team, regional marketing teams, and e-commerce partners, ensuring content is scalable, locally adaptable, and aligned with business priorities.
As both a strategic leader and people manager, the Digital Content Manager will establish content standards, optimize processes, and develop a high-performing team to deliver measurable engagement and business results.
*Please note that this is a full-time onsite position, and attendance in the office is required Monday through Friday.
What youll do
Global Content Strategy & Planning
•Own Joie’s global digital content strategy across social, web, and email channels
•Build, maintain, and govern a single, integrated global content calendar across digital channels
•Lead cross-functional planning with regional marketing teams and ecommerce partners to align product launches, campaigns, and key commercial moments
•Balance global brand consistency and priorities with regional market needs, enabling effective localization
Social Media Leadership
•Own and evolve Joie’s global organic social media strategy across Instagram, Facebook, TikTok, YouTube and emerging platforms
•Oversee global social content planning and execution in alignment with the broader global content calendar
•Manage and develop the Social Media Manager, including goal setting, performance management, and capability development s
•Ensure global social content is built for scalability and localization across subsidiaries and distributor markets
•Partner with PR and customer service teams to establish clear community management standards and escalation protocols
Website Content Oversight
•Oversee global brand content across EMEA, LATAM, and APAC Joie websites, in partnership with regional teams, IT and ecommerce
•Manage and develop the Website Coordinator, driving clear priorities, workflows, and quality standards
•Ensure website content aligns with global brand storytelling, campaign priorities, commercial objectives, and content timing
•Optimize content to effectively communicate product features, merchandiss across the range, and help consumer decision making
Email Marketing Collaboration
•Partner with the EU ecommerce team on global and regional email marketing initiatives
•Ensure alignment of email content with broader campaign strategy and global content calendar
•Review and approve email content and design to ensure consistency with brand standards
Platforms, Tools & Governance
•Own Joie’s digital content and social media platforms (e.g., Hootsuite and related tools)
•Establish scalable workflows, governance models, and onboarding processes for regional teams
•Evaluate and implement tools to improve content planning, execution, and reporting
leadership & performance
•Lead, coach, and develop a small global digital content team
•Define, track and report on digital content KPIs tied to brand and commercial outcomes
•Deliver clear, actionable insights to global marketing leadership
•Contribute to long-term planning for content scalability, channel evolution, and capability building
What youll bring
•6-9+ years of experience in digital content, social media, or digital marketing roles
•Fluent in English (required)
•Fluent in German strongly preferred
•Proven people leadership experience, including direct management and development of team members
•Experience operating in global or multi-market environments
•Strong understanding of content strategy across social, web, and email
•Experience managing digital platforms and content workflows
•Highly organized with strong communication and stakeholder management skills
What You’ll Get:
* Dynamic Global Environment: Gain hands-on experience in a rapidly growing international company, with exposure to global best practices.
* Diverse & Supportive Team: Collaborate with a talented, multicultural team and learn from a wide range of professional backgrounds.
* Professional Development: Grow your skills and career while working with by industry experts.