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(Senior) Web Analytics Engineer (m/f/d)
* Full Time
* Hybrid
* Frankfurt, Germany
* With Professional Experience
* 6/16/25
We are INNOCEAN Europe. A marketing and communications network that combines pan European collaboration with local expertise and execution. Founded as an in-house agency for the up-and-coming brands Hyundai and Kia, we continue to be inspired by the words of Chung Ju-Yung: “Have you tried?” With this in mind, we help brands and people unleash their potential and live up to their role as challengers.
For our Insights & Analytics team in Frankfurt, we are looking for you in the role of
(Senior) Web Analytics Engineer (m/f/d)
Location: Frankfurt/ Main
Are you passionate about turning data into actionable insights? Do you thrive at the intersection of technology, analytics, and user experience? We’re looking for a skilled and motivated (Senior) Web Analytics Specialist to help us elevate our clients’ digital performance through smart data strategies and cutting-edge analytics solutions.
💻What You’ll Do:
* Design and implement analytics tracking to capture user interactions across our clients’ web platforms.
* Implement advanced analytics techniques to extract meaningful insights from large datasets.
* Collaborate with stakeholders to define KPIs and build robust tracking frameworks to monitor performance.
* Manage cookie consent solutions to ensure compliance with privacy regulations and enhance user transparency and control over data collection.
* Implement server-side tagging solutions to capture data beyond client-side interactions and improve data accuracy and reliability.
* Analyze web traffic, user behavior, and conversion rates to identify optimization opportunities across the entire conversion funnel.
* Deliver data-driven recommendations to boost website performance, user engagement, and conversion rates
* Stay ahead of the curve by keeping up with the latest trends, tools, and regulations in web analytics.
🧠 What You Bring
* A Bachelor’s degree in Computer Science, Engineering, Statistics, or a related field.
* Proven experience with Adobe Analytics and Google Analytics; knowledge of additional tools is a plus.
* Strong programming skills in JavaScript, Python, or SQL.
* Solid understanding of web technologies (HTML, CSS, JavaScript) and experience with tag management systems (e.g., Google Tag Manager).
* Hands-on experience with cookie consent management (e.g., OneTrust) and server-side tagging.
* Familiarity with data visualization tools like Tableau or Power BI is a bonus.
* Excellent analytical thinking and the ability to turn complex data into clear, actionable insights.
* Strong communication skills in English and a collaborative mindset to work effectively with cross-functional teams and clients.
What We Offer:
* An international and diverse team with a lot of fun at work.
* Meal vouchers to cover part or all of your lunch.
* Opportunities for training and further development to advance your career.
* Flexibility to work from home two days per week (Mondays and Fridays).
* A pet-friendly office environment.
* The opportunity to work remotely from abroad for up to two weeks per year.
* Modern facilities and excellent infrastructure to support your aspirations.
* Additional corporate benefits, including a fresh fruit basket, ergonomic workspace setup, and access to an online benefits platform.
We provide a work environment where you can grow and make an impact. If you want to be part of a very international team with a collaborative spirit, click on Apply Online.
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