The role We are seeking a dynamic Freelance Senior Art Director for HelloFresh. You will be supporting our content creation team, working to develop and execute visual concepts for photo and video. With a keen eye for striking and impactful visuals as well as a solid understanding of brand and creative, you will help our creative teams to execute channel specific, focused, scroll-stopping content. You will have extensive hands-on experience on photo and video sets, guiding teams and raising the bar in terms of creativity and quality of execution. With a clear communication style you will be an effective people leader and relationship builder focused on creatives. You have a deep understanding of cultural relevance for brands and are comfortable taking creative risk and defining brand guardrails. You work regularly with AI-driven tools to complement creativity and will seek out new ways to integrate them in our creative work. What you’ll do Develop visual concepts for photo and video productions for HelloFresh Group brands globally Represent a position of creative authority for photo and video productions both on set and in post production Build authority as a brand guardian, connecting our content creation across touchpoints Elevate the quality of our creative content, communicating clearly and guiding creative teams towards excellence Champion and use AI-tools to enhance every step of the creative workflow Act as a creative feedback owner and trusted partner for studio and internal business clients Communicate and help to expand our content guidelines for HelloFresh Group brands What you’ll bring 5 years of professional experience in creative teams, studio production. Experience working with food content is a plus A strong portfolio of creative work, showing a range of projects in both photography and video Familiarity with photo, video, and postproduction workflows and tools An eye for detail, visual storytelling, and craft that you apply to a high standard of execution Ability to collaborate effectively with both marketing and creative teams Distilling strategic and marketing briefs into actionable creative guidance for on set teams A passion for bringing innovative technologies such as Generative AI to creative workflows Top-notch organizational skills, able to manage multiple projects with varying priorities Excellent communication skills in English Please submit your complete application below including your salary expectations and earliest starting date. After submitting an application our team will review this and get back to you within 5 business days.