AutoStore™ holds a simple yet powerful vision: to store and move things for everyone, everywhere. Founded in Norway, we've grown into a global technology company. AutoStore uses advanced software to automate and orchestrate order fulfillment. Our goal is to ensure orders arrive faster than ever, with minimal environmental impact. That’s how we help brands exceed customer expectations.
We have more than 1600 systems in nearly 60 countries, and we grow continuously as a community of employees, partners, customers, suppliers, and connected technologies. Automation should make life easier, and by listening carefully to our community, we innovate to meet the industry’s most complex needs. With AutoStore™, brands gain speed, efficiency, and improved workplaces. And much more floor space.
AutoStore – moving things forward.
Role Overview: The Web Director owns the global AutoStore.com ecosystem and related web properties, ensuring a world-class digital experience from first click to lead conversion.
This role blends strategy, technology, content, and data — leveraging HubSpot, AI-driven personalization, AEO, and CMS optimization to deliver measurable business results.
Key Tasks and Responsibilities:
Web Strategy & Digital Experience
* Define and execute AutoStore’s global web and digital experience strategy aligned with brand and ABM goals.
* Build a seamless, customer-centric journey supporting awareness, consideration, and conversion stages.
* Lead initiatives to personalize the digital experience using AI-driven content recommendations and behavioral data.
Content & Conversion Optimization
* Oversee global content delivery and localization across all digital channels.
* Apply AI tools (e.g., predictive analytics, chatbots, and content optimization platforms) to enhance engagement and conversion.
* Partner with brand, content, campaign and product marketing teams to create consistent, high-performing landing pages and experiences.
AEO, Analytics & Tagging
* Lead global AEO and tagging strategy, ensuring proper data capture and performance insights.
* Use AI-assisted AEO tools to optimize organic performance and keyword targeting.
* Translate data into actionable insights to drive ongoing improvement in visibility and engagement.
HubSpot & Martech Integration
* Ensure seamless integration between HubSpot, CMS, CRM, and analytics tools for lead tracking and nurturing.
* Utilize AI-powered lead scoring, segmentation, and workflow automation to improve marketing efficiency.
* Partner with the ABM and paid media teams to align data flows and optimize conversion paths.
CMS Ownership & Innovation
* Own CMS operations (e.g., WordPress, Drupal, Sitecore, or similar), ensuring scalability, localization, and strong UX.
* Champion AI-enhanced content management, including tagging automation, asset recommendations, and performance prediction.
* Collaborate with IT and external vendors on technical development and system improvements.
Key Qualifications:
* Bachelor’s degree in Marketing, Digital Media, or related field (Master’s preferred).
* 7+ years of experience in web strategy, or digital experience management — ideally in B2B technology or industrial automation.
* Excellent project management skills
* Proven expertise in:
o HubSpot CMS and Marketing Hub
o AEO and Google Tag Manager
o Website analytics (GA4, Looker Studio, HubSpot)
o CMS systems (WordPress, Sitecore, etc.)
o AI tools for content and optimization (e.g., Jasper, ChatGPT, SurferSEO, Mutiny, or Adobe Sensei)
o Personalization, A/B testing, and Conversion Rate Optimization (CRO)
* Experience leading global web operations, managing agencies, and collaborating with cross-functional marketing and IT teams.
* People management skills
Key Competencies:
* Deep understanding of digital customer experience and AI-driven personalization.
* Analytical and data-driven mindset with creative problem-solving ability.
* Clear, persuasive communicator who can translate complex data into business impact.
* Strong leadership, project management, and vendor management skills.
We offer:
* A Collaborative & Inclusive Culture where we celebrate and value everyone’s contributions, encouraging diverse perspectives in decision-making.
* Work-Life Balance & Well-being: We offer 1 hour per week of paid exercise, health insurance, and a generous pension plan, prioritizing your mental and physical well-being.
* A Creative and Safe Workplace by joining a company experiencing rapid growth, with the stability of being Norway’s first unicorn listed on the Oslo Stock Exchange.
* International and Supportive Environment within a Norwegian multinational that values collaboration and innovation with a structured onboarding plan and career opportunities within the company
Location for this role is in our offices in EMEA.
Application deadline: March 31th, 2026. Please note that we review applications continuously —if this opportunity excites you, we encourage you to apply as early as possible! All inquiries are treated confidentially.
AutoStore does not accept agency resumes or assistance for this role. Please do not forward resumes to our job's alias or AutoStore employees. AutoStore is not responsible for any fees related to unsolicited resumes. This policy should be respected.
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