Stellenbeschreibung
Intro Are you passionate about building brands that resonate and inspire? Do you thrive in fast-paced environments where creativity meets strategy? In this pivotal role, you’ll shape our brand narrative, ensuring consistency across all channels and touchpoints. Your insights will directly influence our market positioning and customer engagement strategies. Tasks 1. Brand Identity & Guideline Ownership You own and maintain a comprehensive brand manual that defines the visual identity, tone of voice, messaging principles, and design system — to be used across product, website, marketing, and sales. You serve as the guardian of brand consistency, ensuring every touchpoint – from typography and spacing to content tone – feels unmistakably like DNL. 2. Template Creation & Material Quality Control You create, refine, and maintain central templates (e.g. sales decks, marketing presentations, one-pagers, email formats) that can be used across teams and functions. You act as a final checkpoint for materials created across the organization — reviewing for design consistency, structure, tone, and clarity before they go out into the world. 3. Visual Consistency Across Product & Website You define clear, actionable specifications for designers and developers to ensure that product UI and web components align with brand guidelines — without implementing them yourself. You translate brand rules into design decisions (e.g. button styling, typography hierarchy, spacing rules) and coordinate closely with product and front-end teams to uphold them. 4. Central Point of Contact & Brand Enforcer You are the go-to person for any brand-related questions or decisions — from big-picture brand evolutions to quick feedback on a social post. You set up and manage a lightweight approval workflow for visual and textual assets, and establish routines for onboarding new team members into the brand world. s Requirements Strategic brand-management expertise: 3 to 5 years B2B enterprise experience paired with a proven record of developing and executing brand strategies that drive measurable impact. Financial-sector familiarity: Prior exposure to the financial industry is a strong advantage. Meticulous attention to detail: Guarantee a professional, consistent look & feel across every brand touchpoint. Data-driven creativity: Blend analytical thinking with creative flair to turn insights into actionable brand initiatives. Bilingual stakeholder excellence: Fluent German and English combined with outstanding communication and stakeholder-management skills. Benefits Attractive conditions: 30 days' vacation, attractive salary package and a monthly voucher. Creative freedom: You will be given ownership from day one in a team with flat hierarchies and short decision-making paths. You will have the opportunity to actively shape the development and scaling of the company. Development opportunities: In this role, you will contribute significantly to the strategic direction of our brand while continuing to grow professionally within a dynamic, fast-scaling environment—opening doors to further leadership and cross-functional collaboration opportunities. First-class team: International and motivated team. Despite many different locations, regular (online) team events take place to celebrate our joint successes. Hybrid Work: We encourage flexibility by allowing you to work from home for a few days of the week. Closing If you're passionate about building impactful brands, we'd love to hear from you. Join us in shaping the future of our brand and driving meaningful connections with our audience.