The Opportunity
This is a fantastic chance to be a part of a top-tier organization committed to creating a positive influence on the internet! As a Senior Integrated Marketing Manager for Europe, you will have a key role in developing and executing marketing programs that boost growth for Mozilla’s consumer products. You will be a valuable member of a driven team that emphasizes teamwork and pursues excellence in all our endeavors.Are you eager to build a better internet? Join Mozilla on the Marketing team. We are looking for a Senior Integrated Marketing Manager for the development and execution of marketing programs that drive growth of Mozilla products across Germany.The ideal candidate has proven experience in developing successful awareness, growth, and engagement strategies that target consumers. They are passionate about building data-driven marketing plans and succeed in highly collaborative environments. They are entrepreneurial, proactive, problem solvers.The candidate will own the regional market insights/research requirements and build coordinated marketing plans grounded in data-driven hypotheses. They will partner closely with Product Marketing, Activations, Creative, Comms, and Brand to deliver breakthrough campaigns and programs via owned and paid channels. They will analyze program results and develop actionable recommendations post-launch, in partnership with Marketing Analytics and channel leaders. What you'll do: Partner with the Director Global Integrated Marketing to develop campaigns, programs, and experiments that drive growth - awareness, consideration, and usage of Mozilla consumer product offerings in Germany
1. Develop strong thought leadership and understanding of the Regional landscape, including consumer needs, competitive specs, and emerging macro + cultural trends
2. Collaborate with Activations, Brand and Comms teams to develop impactful coordinated channel mix strategies for campaigns and programs
3. Possess deep customer and product knowledge; inform decisions by conducting market research in collaboration with the Marketing Insights team
4. Collaborate with Global Product Marketing to ensure product market fit and clear product positioning; leverage to develop nuanced regional marketing growth strategies
5. Collaborate with the Director of Global Integrated Marketing to set program goals and measure success
6. Track campaign performance, document regional insights and takeaways, and make recommendations for ongoing improvement and optimization
7. Strong program manager; accountable for the end-to-end execution of all assigned projects
What you'll bring:
8. 8+ years of deep consumer marketing, brand marketing, and/or strategy experience
9. Possess a strong product growth and/or launch portfolio; proven track record developing and implementing successful integrated marketing or go-to-market strategies
10. Solid understanding of coordinated (owned + paid) channel mix approaches that drive user acquisition, consideration, product usage, and advocacy
11. Strong grasp of quantitative test designs
12. Strives to balance both creative excellence with high quantitative performance
13. Understands user journey mapping
14. Outstanding organization and project management skills
15. Excellent collaboration skills; proven track record leading through influence
16. A self-starter with a bias for action
17. Ability to lead multiple projects concurrently and thrive in a fast-paced environment across different time zones and cultures
18. Tech industry experience preferred
What you’ll get:
19. Generous performance-based bonus plans to all eligible employees - we share in our success as one team
20. Rich medical, dental, and vision coverage
21. Generous retirement contributions with 100% immediate vesting (regardless of whether you contribute)
22. Quarterly all-company wellness days where everyone takes a pause together
23. Country specific holidays plus a day off for your birthday
24. One-time home office stipend
25. Annual professional development budget
26. Quarterly well-being stipend
27. Considerable paid parental leave
28. Employee referral bonus program
29. Other benefits (life/AD&D, disability, EAP, etc. - varies by country)