Product Marketing Manager (German)
1. Job Overview
The Product Marketing Manager plays a strategic role at the intersection of consumer insight, product development, and go-to-market execution. Acting as the voice of the customer and an advocate for the product, this role is responsible for identifying market opportunities, shaping product positioning, and crafting compelling messaging that drives demand and adoption. Product Marketing Managers deeply understand the target audience, define the value proposition, and influence how the product achieve success in the marketplace.
2. Scope of Work and Responsibilities
* Market & Consumer Insights : Partner with insights and analytics teams to research target customer needs, behaviors, and market trends; identify white space opportunities and formulate product strategy.
* Product Opportunity : Align with product teams on roadmap, features, pricing, and packaging; contribute in defining the product concepts and validation among the target consumers.
* Channel Mix Strategy : Collaborate with GTM and sales channels to define and execute plans for new product launches.
* Product Positioning & Messaging : Develop differentiated positioning and clear, benefit-driven messaging that resonates with target users and supports customer journeys.
* Sales Enablement : Equip sales and marketing teams with high-impact assets such as pitch decks, product one-pagers, competitive battlecards, and product demo narratives.
* Customer Feedback & Advocacy : Engage directly with customers and users to gather qualitative feedback; translate insights into product and messaging refinement.
* Marketing Collateral : Oversee the creation and maintenance of product marketing materials, including packaging, web content, FAQs, and training materials.
3. Key Metrics
* Product adoption / instore-reward by retailers
* Go-to-market execution success (e.g., launch milestones, timeline adherence)
* Sales enablement impact (e.g. usage of materials)
* New products revenue percentage
* Customer feedback scores (e.g., product satisfaction, feature understanding)
4. Ideal Candidate Profile
* Bachelor's degree in Marketing, Business Administration, Data Analytics or Statistics, or related field.
* 5+ years of experience in a product marketing role in consumer electronics, consumer goods, industry or similar.
* Excellent communication, presentation, project management skills.
* Being data-driven and result-driven to implement strategy, analyze the result, and update the strategy on a timely basis.
* Customer-Centric mindset
* Ability to conduct thorough market research, analyzing competitor strategies, gathering customer insights, segmentizing market and targeting
* Ability to create unique positioning and compelling messages for products
* Proven track record of developing and implementing a go-to-market (GTM) strategy with successful business results
5. Attributes
* Strategic thinker with a strong business acumen
* Customer-obsessed and insight-driven
* Highly collaborative and persuasive communicator
* Comfortable working in fast-paced, ambiguous environments
* Analytical, detail-oriented, and results-focused
* Proactive, resourceful, and resilient under pressure