Job Title: Fractional Chief Marketing Officer (CMO)
Location: Remote or Zanzibar based
Engagement: Part-time / Hourly Rate
Reporting To: Founder & Executive Leadership
Compensation: Competitive, based on experience
The Role
We’re seeking a strategic, experienced Fractional CMO to lead the marketing function for an exclusive residential lifestyle community project based in Zanzibar. The ideal candidate will manage a lean team of creatives and specialists, overseeing everything from content strategy to marketing funnels and affiliate campaigns. This is a leadership role focused on orchestration—not execution.
You’ll be responsible for aligning marketing efforts with business objectives, refining messaging and positioning, and ensuring all touchpoints—from social content to sales materials—resonate with a highly selective audience.
Key Responsibilities
* Content Oversight & Social Media Strategy
* Direct the content team in creating and managing a high-performing social media calendar across platforms including Instagram, Telegram, X, and Rumble.
* Marketing Asset Development
* Guide the creation of brochures, promo videos, digital and print sales materials, event collateral, and premium brand artifacts (e.g., coffee table books).
* Affiliate & Referral Strategy
* Design and implement a referral and affiliate framework to attract high-quality prospects through aligned partners and brand advocates.
* Funnel Optimization & Conversion Strategy
* Audit and improve the customer journey from first contact to final sale. Oversee CRO, retargeting strategies, landing page structure, and messaging hierarchy.
* Team Management
* Lead and coordinate a small remote team of writers, editors, ad buyers, and support staff. Your focus will be on guiding output and maintaining quality and alignment—not doing the work yourself.
* Performance Tracking & Reporting
* Define KPIs, monitor campaign performance, and provide regular strategic feedback and updates to the founder and stakeholders.
Ideal Candidate
* 5+ years in a senior marketing role, ideally within real estate, lifestyle, or alternative community brands
* Prior experience as a fractional or full-time CMO in a startup or early-stage venture
* Deep understanding of digital marketing strategy, conversion funnels, and team leadership
* Excellent communicator with an intuitive feel for branding, storytelling, and positioning
* Comfortable working autonomously in a fast-paced, mission-driven environment
* A personal affinity for intentional living, sovereignty, or off-mainstream lifestyle values is a plus