Proactive optimisation of our marketing automation (incl. SEO) as well as improvement of the processes for nurturing leads and generating subscribersIndependent expansion and management of the existing company presence on the Internet (including LinkedIn and Xing) as well as independent assembly of new channelsImplementation of promotions and campaigns on all existing platforms incl. documentation and tracking of successIndividual design and organisation of trade fair appearances and materials as well as participation in various product and industry-relevant trade fairsCreative production of content for the social media channels and our website as well as sales and marketing materials (presentations, brochures, etc.)Observation and active participation in discussions on topics relevant to the industry, company or target group on the social webIndependent analysis of relevant usage data (click-through rate, traffic, etc.) as well as corresponding derivation and implementation of marketing strategies to improve target group accessibilityA minimum of successfully completed bachelor's degree in marketing, communication or similar field or comparable qualificationFirst proven professional experience as a marketing specialist for digital media and product marketing in the B2B sector or in a similar functionDeep understanding of marketing and market research methods as well as experience in the analysis of marketing data and toolsEnjoy dealing with different target groups and at the same time have a self-confident appearanceAnalytical approaches combined with creative ideas and a holistic economic understandingGood knowledge of MS Office, marketing software (e.g. Adobe Creative Suite and CMS) and other applications, e.g. Google AdwordsVery good written and oral communication and expression skills in the German and English languageWe offer you:Collaboration in a young and dynamic team paired with numerous exciting projectsInternational environment with a wide range of personal development opportunitiesHigh degree of autonomy and flexibility in structuring workChallenging work in a healthy, high-growth company with flat hierarchies and creative scope in various areasDiscover more benefits from Meyer Seals on our careers page. #J-18808-Ljbffr