Job Description
The Field Marketing Manager – Manufacturing/Automotive, will be responsible for developing and implementing and the industry marketing strategy and plan in the EMEA Central (DACH + CEE) region. This includes creating targeted campaigns and defining the marketing mix to drive demand, conversion and meet pipeline goals. The position, as part of the local field marketing team, works very closely with the regional sales, business units, as well as the EMEA teams. It will have responsibility for performance analysis and reporting, relying on data driven insights to build and execute the future strategy. This is a unique opportunity to play a key role in an exciting, fast growing business.
* Define solution marketing strategy aligned with sales to create and execute a targeted marketing plan that accelerates deals and builds pipeline.
* Work cross-functionally with regional sales teams and central EMEA teams such as PR, Exec Engagement, Digital, and Events to deliver best-in-class demand generation and progression campaigns and activities
* Be an expert in B2B marketing tactics and know what makes up a good campaign, using a diverse marketing mix, with clear objectives and ROI
* Understand end-to-end event management, implement the pre, during and post event activity, including contract negotiation, vendor management, campaign creation, lead management, analytics.
* Engage with AEs, and Business Development Reps to track lead follow-up, qualification, and conversion of deals.
* Monitor, analyse, and report on marketing campaign effectiveness and ROI.
* Partner with the sales team and customer advocacy to grow the database of public customer references for the territory
* Evaluate marketing opportunities with third-party vendors, partners, and agencies
* Manage a marketing budget and track spend
* Contribute occasionally, or take on other tasks or projects in support of colleagues
Qualifications
To be successful in this role you have:
The role requires you to work collaboratively across multiple stakeholder groups internally and externally, within the region, and outside of the region
* Bachelor or Master’s degree in business with focus on Marketing, or equivalent practical experience
* Several years of field marketing experience in a business to business technology company
* Exceptional communication skills in German and English
* Ability to travel within DACH/CEE (up to 20%)
* Familiar using AI in everyday work, MSFT 360, BI tools, CRM, Tableau and other digital marketing tools
* Comfortable working/coordinating/communicating with colleagues who are geographically dispersed
* Strategic and creative mind, understanding all facets of field marketing and international business
* Experience in regional marketing, marketing operations and localisation processes, with the ability to clearly collaborate plans with multiple teams
Additional Information
Work Personas
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Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
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