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Product Marketing Specialist
* Location
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* Bochum - Germany
* Permanent
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Want to find out more about the role?
Get in touch with
Christopher Fowers
* Location: Bochum
* Type: Permanent
* Job #16724
Product Marketing Specialist – North Rhine-Westphalia
, Germany
Our client is a leading European provider of business-focused mobility and transport solutions, delivering innovative services that enable seamless movement of people and goods across the continent. With a growing portfolio of digital platforms and value-added services, they partner with organisations to optimise operational efficiency and improve customer experiences.
As part of their ongoing expansion, they are looking for a Product Marketing Specialist to help strengthen their market presence and drive adoption of their solutions.
Responsibilities As a Product Marketing Specialist
In this role, you'll take ownership of translating product innovation into market success. Your work will span market analysis, messaging, campaign execution, and sales enablement. Day-to-day responsibilities include:
* Conducting market and customer research to identify trends, needs, and opportunities.
* Creating and maintaining target customer profiles and buyer personas.
* Supporting the design and implementation of go-to-market strategies for new and existing offerings.
* Developing compelling product value propositions tailored to different customer segments.
* Planning and executing integrated marketing campaigns across multiple channels.
* Producing sales enablement content that equips commercial teams with impactful messaging.
* Monitoring campaign performance and providing actionable optimisation recommendations.
* Collaborating closely with product, sales, and customer operations teams to ensure alignment.
Qualifications/Required Skills For An Ideal Product Marketing Specialist
* Professional experience in product marketing, preferably in a B2B setting.
* Strong skills in market analysis and customer profiling.
* A creative approach to audience-focused communication and storytelling.
* Experience delivering marketing campaigns across different channels.
* Data-driven decision-making skills with confidence working to KPIs.
* Excellent interpersonal and teamwork skills.
* Fluency in English and German.
* Strong organisational skills, initiative, and a methodical approach to work.
**Interested? Get in touch now
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Interested?
Get in touch with
Christopher Fowers
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