My client (German branch of the French Group) is looking for a B2B Head of Marketing for the DACH region. Marketing (content creation, trade shows, partnerships...) Content Marketing and SEO
- White Papers / Guides / E-Books: Initiate and produce ranges of content with high value added for the DACH market (white papers, thought leader opinion, guides, E-books, etc.). Recruit and direct the appropriate service providers for each new content (journalists, experts, etc.).
- Take care of the website content and monitor/optimize SEO performance.
- Blog: Create new content for the blog and posts on various social networks and drive a team of external copywriters.
• Brand Marketing / Digital Marketing
- Follow-up (in Hubspot and Salesforce) the SEA campaigns (Google Ads, Linkedin Ads) managed by the corporate marketing team at the Group level, and closely collaborate with the Sales team to ensure the qualification of leads is done efficiently and rapidly.
- Organize and realize the collection of customer testimonials (written or videos) and reviews by business industry.
- Create communication materials for the DACH sales team (brochures, PPT presentations, etc.) Event Management
- Organize the presence of organization on professional events (trade shows, congress, etc.) by providing adequate promotional material (hop-up, banners, leaflets, booth setup, etc.)
- Bachelor/Master in Marketing / Communication
➔4-5 years of marketing experience in B2B (ideally for a SaaS company) with a real taste for content marketing production and promotion and good SEO skills.
➔Language: German (mother tongue), English (Fluent)
➔A single market-oriented solution, so you can operate on a meaningful content level
➔Start-up culture and agility of the German branch in combination with the advantages and security of an established medium-sized SaaS company
➔Sophisticated marketing technology in place: Hubspot / Salesforce / Linkedin
➔Team building events / after-work activities
➔Personal development as part of company's ambitious growth goals