The Regional Marketing Communications Manager is responsible for the regional activation of Megger’s marketing strategy, ensuring that marketing activities contribute to commercial funnel generation, brand visibility, and regional marketing KPIs in line with agreed strategy and budgets.
The role focuses on four core areas of regional marketing execution.
A hybrid working arrangement may be agreed with the selected candidate, depending on business needs and mutual agreement.
Event Management
End-to-end planning, coordination, and execution of regional events aligned with Megger’s marketing strategy and commercial priorities.
Trade shows and exhibitions
Responsibilities include end to end event planning, coordination with internal stakeholders and partners, management of event KPIs, and post-event reporting to ensure activities contribute to lead generation and opportunity funnel.
Channel Partner Marketing (Co-Op Programmes)
Generation, activation, and monitoring of marketing activities executed jointly with channel partners and distributors.
These partner marketing initiatives may include:
Videos and webinars
Promotional merchandising
Other partner marketing initiatives agreed within co-op programmes
Localisation and activation of central marketing campaigns within the region, as well as development and execution of targeted regional initiatives, and other activities designed to increase brand awareness, reach, and relevance within the
Reporting, KPI Management & Regional Coordination
The role contributes to the delivery of regional marketing KPIs by:
Monitoring marketing activity performance and ROI
Providing regular reporting on regional marketing activity and results
Supporting regional marketing KPI tracking and corrective actions where required
Coordinating with central marketing teams and commercial stakeholders to ensure alignment with strategy and budgets.
Hands-on experience in end-to-end event management, including trade shows, seminars, and partner events.
Experience in B2B marketing campaigns and regional marketing activation.
Experience working with channel partners and distributor marketing programmes.
Experience operating within a KPI-driven and data-driven marketing environment.
Ability to generate, track, and report marketing funnel performance and campaign ROI.
Experience coordinating regional marketing campaigns and initiatives aligned with global strategy.
Ability to work effectively within defined marketing strategies, structures, and budgets.
Native-level proficiency in German.
Professional proficiency in English (written and spoken).
Strong communication and stakeholder management skills.
Cultural awareness and ability to work across international teams.
Digital marketing infrastructure, website management, and social media channel management are handled by a central marketing team and not regionally. Regional Marketing Managers may provide regional inputs or content where required; however, publishing, channel management, and performance tracking of digital platforms remain the responsibility of the central team.
The role therefore focuses on regional activation, partner engagement, and event execution, rather than central marketing production or digital platform management.
Benefits
Structured onboarding during your orientation phase
We priorities the individual development of your professional and personal strengths with excellent training, continuous learning, and professional career development opportunities
Challenging tasks in a system-relevant industry, freedom of organization and decision-making as well as a high degree of personal responsibility, working in an international and innovative environment
Competitive remuneration, variable bonus payments, company pension scheme, private accident insurance
We serve a wide array of industries, spanning utilities, manufacturing, maintenance, renewable energy, heavy industry, transportation, and more. These include insulation resistance testing, ground resistance testing, a comprehensive range of dielectric testing, advanced transformer diagnostics, DGA (Dissolved Gas Analysis), partial discharge analysis, cable fault locating and diagnostics, Smart Grid testing, and much more
As we operate in an international environment and collaborate with global stakeholders, the initial screening process is conducted in English. CV in English .