Your areas of responsibilities:
* Drive our global marketing strategy at a regional level, covering Trade Marketing, Digital, Brand Communication, Product Marketing and PR activities
* Strategic marketing planning for the local brand building and positioning
* Oversee marketing communications including branding, public relations, advertising, trade shows, events, social media, implement editorial marketing
* Be the marketing Go -To person for the General Manager, Head of Sales & Head of Marketing
* Develop and manage channel and partner strategies and programs.
* Develop and track metrics and success criteria for all marketing programs and activities
* POS Excellence - implement POS guideline and oversee all marketing activities. Increase brand awareness at POS, fairs, print & social media
* Plan & drive events with key stakeholders both online & offline.
* Work closely with the sales team & our customers in the execution of global POS excellence strategy and e-retail guidelines in your market and increase brand space online and offline.
* Collaborate with the Global Trade team and other parties to support in the Shop in Shops concept creation & project execution.
* Good understanding & analysis of the market trends, customer journey & consumer behaviors within the region, both online and offline
* Execute global strategy & coordinate new products launches locally
Your profile of qualification:
* Successfully completed a Bachelor/Master degree in Marketing or other business related fields
* Several years of relevant work experience as Marketing Manager in a brand/consumer centric environment
* Strong goal focus and customer orientation, affinity for design
* Exceptional track record of developing and implementing marketing programs that have consistently met objectives
* Ability to plan and manage at both strategic and operational levels
* Fluent German and Business English
* Prior leadership skills preferred with strong communication skills
* Hands on with a high sense of initiative, assertiveness & drive
* Analytical with high sense of organization
* Knows how to collaborate cross matrix and manage multiple projects