Company Overview:
TastyUrban is a fast-growing multi-brand food franchise that collaborates with internationally acclaimed chefs to develop market-leading, delivery-first food concepts. These innovative brands are licensed to local restaurant partners, allowing us to seamlessly integrate exceptional culinary experiences into delivery platforms. With a current portfolio of four distinct food brands, we are redefining convenience dining through creativity and exceptional customer engagement. We are seeking a strategic Senior Marketing Manager to elevate our marketing initiatives, ensuring alignment with our company’s mission and driving sustainable growth.
Key Responsibilities:
Marketing Strategy & Execution
* Develop and implement comprehensive marketing plans, ensuring effective execution across all channels.
* Manage and optimize marketing campaigns (B2B and B2C) to drive brand awareness, customer engagement, and revenue.
* Coordinate with the culinary and operations teams to align marketing initiatives with product launches and seasonal promotions.
* Create promotional strategies for delivery platforms (e.G., UberEats, Wolt), ensuring high visibility and competitiveness.
Marketing Operations & Campaign Oversight
* Develop and maintain a detailed marketing roadmap to track campaigns, initiatives, and key tasks.
* Ensure timely execution of campaigns and promotions while managing deadlines and budgets.
* Create content for digital and social media, including creatives, captions, and engagement strategies.
* Work on all aspects of paid advertising with a strong focus on platforms such as Meta and Google
* Working closely with the performance marketing team to optimize ROI.
Social Media & Digital Marketing
* Supervise external agencies and partners involved in social media management, paid ads and influencer collaborations.
* Manage social media presence across multiple platforms, ensuring consistency and audience engagement.
* Optimize partnerships and collaborations to enhance customer engagement and business growth.
Budget & Performance Management
* Manage the marketing budget, ensuring cost-effective allocation of resources.
* Prepare and present monthly reports on marketing performance, ROI, and key performance indicators (KPIs).
* Conduct market research and analyze data to refine strategies and identify new opportunities.
Collaboration & Stakeholder Management
* Work closely with strategy, culinary, and operations teams to ensure smooth execution of marketing strategies.
* Foster relationships with external agencies, influencers, and partners to expand brand reach and impact.
Requirements:
* Fluency in English and German is mandatory.
* Proven track record of managing multiple marketing initiatives simultaneously, ideally in the food, FMCG, or hospitality industry.
* 8+ years of experience in marketing management, campaign execution, or a similar role.
* Strong understanding of digital marketing channels, including social media, paid ads, influencer partnerships, and performance marketing.
* Experience with both B2C and B2B marketing strategies.
* Exceptional communication, and project management skills.
* A highly engaged, hands-on mentality with a proactive and forward-thinking mindset.
* Analytical mindset with the ability to interpret data and turn insights into actionable strategies.
* Passion for food trends, marketing strategy, and innovation.
Preferred Qualifications:
* Experience with growth strategies on delivery platforms like UberEats, Wolt, etc.
* Proficiency in managing marketing budgets and performance reporting.
* Familiarity with creative content development for digital and social media campaigns.
Benefits:
* Be part of a fast-growing and well-capitalized organization with a collaborative, flexible, and friendly culture
* Competitive salary and stock option program
* Urban Sports Club and Class Pass membership!
* You work directly with a highly driven founding team whose members worked at companies such as Gorillas, Deliveroo, and Tier
* Lots of tasty food!