We are seeking a skilled Head of Digital Marketing (m / f / d) to join our team at CMS Legal Services. The ideal candidate plays a key role in developing and implementing CMS’ digital marketing and content strategy and drives collaboration on digital marketing. The role holder also is a key contributor and stakeholder in major projects such as reviews of CMS’ client facing digital technology and implementing a data strategy.
The role will report to Director of Digital Marketing, Brand and Communications. The position can be located in Frankfurt or Warsaw.
Responsibilities
* Drive collaboration on digital marketing across CMS firms.
* Educate on digital best practice, provide trainings and guidance on social media, digital marketing theory and SEO.
* Maximise reach and engagement for our LinkedIn accounts.
* Align the social media approach with the CMS strategy and strategic themes.
* Optimise the user experience of the website and other external marketing platforms.
* Analyse user journeys and provide recommendations for adjustments.
* Advise BD on how to optimise specific marketing content, incl. web content, videos, etc.
* Work with IT and relevant agencies on optimising the website infrastructure for SEO and UX.
* Amplify marketing content and firm messaging
* Advise on social media campaigns supporting BD and Brand objectives.
* Run targeted advertising on social media, Google and display.
* Look after key digital messaging slots, such as the home page(s) of the website.
* Measure and track KPIs across the various digital platforms.
* Interpret, explain and share key trends and KPI progress.
* More than 10 years’ experience in professional services marketing and digital marketing.
* Excellent understanding of digital tools, analytics, content management systems. Being a data strategist is a plus.
* Very strong grasp of marketing best practice, including content marketing, social media, advertising and SEO.
* With a strong interest in artificial intelligence opportunities, keep up with the latest developments and opportunities.
* Excellent English communication skills, both written and spoken.
* Superior attention to detail, strong numerical skills.
* Strong project management skills, with the ability to present complex information and concepts in a clear and concise manner.
* Demonstrated ability to build strong working relationships with partners and staff at all levels within the firm and with external vendors.
* Grasps, retains and analyses complex information and concepts.
* A proactive can-do approach with a drive to support the growth of our business.
About us
For more information on CMS, please visit cms.law.
If you’re passionate about digital marketing and eager to work with a global team, we’d love to hear from you! Please apply via the “LinkedIn Easy Apply” button.
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