Yamaha is the world's largest manufacturer of musical instruments and a leading producer of audio equipment for home entertainment and professional use. Our European headquarters are located in Rellingen, northwest of Hamburg. We have approximately 800 dedicated employees working in our offices across Europe, including Germany, France, Italy, Spain, Scandinavia, and the UK.
We seek a Digital Experience Marketing Specialist to oversee our Salesforce CRM platform and drive digital marketing initiatives using AI tools. This role bridges technology and marketing, ensuring seamless campaign execution, customer journey optimization, and effective use of digital channels. You will be the go-to expert for our CRM ecosystem, contribute to lead generation and nurturing strategies, and support the marketing team in leveraging digital tools to boost brand visibility, engagement, and conversion.
Digital Experience Marketing Specialist
Key Responsibilities:
* Manage and maintain our Salesforce CRM system, including data integrity, user support, and process optimization
* Develop and implement CRM workflows, automations, dashboards, and reports for marketing and sales teams
* Collaborate with sales to optimize the lead lifecycle, lead scoring, segmentation, and campaign performance tracking
* Ensure GDPR compliance and best practices in data handling
Additional Responsibilities:
* Coordinate and execute digital campaigns across platforms like LinkedIn, email, and Google Ads
* Support content planning and publishing on LinkedIn, including analytics tracking and community management
* Manage digital marketing tools and platforms (e.g., HubSpot, Dotdigital, Pardot, Google Analytics)
* Contribute to the execution and optimization of digital touchpoints throughout the customer journey
* Track, measure, and report on digital campaign performance and suggest improvements
* Utilize AI tools to analyze data and generate content and work as the main contact person in the ProAudio division
Requirements:
* Bachelor's degree in Marketing, Business Informatics, Digital Media, or a related field
* Hands-on experience with Salesforce CRM is essential (admin-level knowledge preferred)
* Experience with digital marketing tools such as LinkedIn Campaign Manager, Google Ads, email platforms, etc.
* Familiarity with AI tools, marketing automation, and lead nurturing processes
* Strong analytical skills with the willingness to create insightful reports and dashboards
* Tech-savvy and proactive with an eye for optimizing digital workflows and systems
* Fluent in English (German or other European languages are a plus)
* A collaborative mindset and good communication skills
What We Offer:
* An internationally active company that is characterized by sustainable action for the environment, customers, and employees
* A competitive and attractive product range
* An international and committed team with a strong team spirit
* Work-life balance through a 38.5-hour week, our flextime model, and the option of mobile working
* 30 days of paid leave per year
* Fair remuneration based on collective agreements including Christmas and holiday bonuses plus performance-related bonuses
* Possibility of a company pension scheme
* Subsidy for public transport
* Individual training opportunities
Interested candidates should submit their application including their earliest possible start date and salary expectations via our online application form.