BERNER pushing the limits – for those who dare more
Making a choice about your career and your employer is a choice about your future - a future where you will invest your passion and a large portion of your time, energy, and capacity.
YOUR TASKS
In this role, you will combine strategic direction with hands-on execution—globally, data-driven, and close to the business. You will be reporting into the Senior Director for Talent, Leadership & Learning.
Employer Branding & HR Marketing
1. You shape and continuously evolve our global employer branding strategy—target group–focused, data-driven, and future-oriented
2. You create and orchestrate international campaigns in close collaboration with Marketing and our in-house Content Factory (video, photo, templates)
3. You coordinate the implementation and execution with our local talent acquisition teams
4. You ensure a consistent and compelling employer brand experience across all channels
5. You develop creative formats for social media, campaigns, and funnel-based talent attraction
Social Media & Content Ecosystem
6. You build scalable social media structures for recruiting and employer branding together with Marketing
7. You optimize our presence on key platforms (e.g., LinkedIn, Instagram, TikTok)
8. You bring in and explore emerging trends and leverage formats such as video-first recruiting, performance advertising, and AI-driven content
Recruiting Analytics & Performance
9. You develop and manage global recruiting dashboards (Workday, Google Analytics, Assessment tools, etc.)
10. You analyze KPIs across the full candidate journey
11. You derive actionable insights to improve efficiency, quality, and performance in recruiting
12. You drive topics such as attribution, conversion optimization, and data-driven budget allocation
Job Advertising & Vendor Management
13. You establish and maintain the global procurement and management of job advertising solutions
14. You act as the central interface for external partners (e.g., job boards, programmatic providers)
15. You optimize reach, cost efficiency, and performance of job postings
Systems & Innovation (Workday & Tools)
16. You act as global administrator for Workday Recruiting (configuration, templates, integrations)
17. You ensure seamless integration with external job posting tools
18. You explore, design and drive automation, AI use cases, and innovative recruiting technologies
Global Standards & Best Practices
19. You define and implement global recruiting standards, tools, and quality measures
20. You enable a harmonized candidate experience across career sites and landing pages
21. You empower local teams in 23 countries through guidelines, training, and best-practice sharing
Future Recruiting & Talent Sourcing
22. You develop innovative approaches for proactive talent sourcing and talent pools
23. You rethink recruiting based on modern principles such as candidate journey design, community building, and data-driven targeting
24. You drive future-oriented topics such as skill-based recruiting, predictive analytics, and AI-powered sourcing
YOUR PROFILE
25. Several years of experience in Marketing, Talent Acquisition, or Employer Branding
26. A higher education degree or equivalent qualification in HR, Marketing or related areas
27. Strong combination of strategic thinking and hands-on execution
28. Experience with (recruiting) analytics, Workday (or comparable ATS), and digital marketing tools
29. Solid understanding of performance marketing, campaign management, and social media trends
30. Proven ability to collaborate across functions (HR, Marketing, Communication) and country operations
31. International mindset and excellent English skills (C1) and fluent in German language
WHY BERNER
32. Job bike leasing (JobRad)
33. Commuting allowance
34. Wellpass membership & corporate benefits
35. Company pension scheme
36. Opportunities for further training
37. Technically modern equipped workplace
38. Free beverages and fresh fruit at the workplace
39. Company restaurant in Künzelsau or meal vouchers in Cologne
40. Attractive conditions for our products in the BERNER online shop
Apply Now – We’re Excited to Meet You!
Please submit your application via our online form, including your availability and salary expectations.
The BERNER Group is a European trading company serving professionals in the mobility, construction, and industrial sectors. We are the leading B2B specialist and an innovative manufacturer of chemical products. Our purpose is: “We are pushing the limits of the possible for the shapers of a better tomorrow.” With our strong brands - BERNER, BTI by BERNER, and CCS - we empower our customers to keep their businesses running successfully.
Join our team and shape the future with us!
The BERNER Group as employer, dare to differentiate ourselves and provide every employee the opportunity to and enable them to dare to be more.Together, we push our own limits and contribute to shape a better tomorrow.