Senior Global Brand Manager (m/w/d) Respiratory
With approximately 2.200 employees worldwide, Bionorica is the German market leader for herbal medicines available exclusively in pharmacies. For 90 years, we have been unlocking the secrets of nature by combining the insights of traditional herbal medicine with the pioneering results of scientific research. “Phytoneering” is the formula for our success, which has kept us on a growth trajectory for years. This is how we are tapping into new markets with innovative, highly effective herbal medicines.
To strengthen our Global Marketing team, we are looking for a creative and strategic Senior Global Brand Manager (m/f/d) who will take responsibility for our respiratory products.
These are the tasks for this position
1. Development of a mid-term vision, ambition, and strategy for our brands in the respiratory products sector, taking into account country-specific market conditions and cultural differences
2. Design and maintenance of brand identity, ensuring brand consistency across all channels
3. Responsibility for the entire brand experience throughout the product lifecycle
4. Conducting analysis of campaign results and consumer insights for continuous improvement
5. Management and maintenance of global brand books to ensure a consistent brand presence
6. Conducting market and consumer research to derive actionable insights
7. Leading the product portfolio and lifecycle management (LCM) to maximize market success
8. Planning and monitoring brand budgets to ensure financial efficiency
9. Sharing, reusing, and leading the global brand community to promote best practices
10. Developing and implementing strategies to increase brand awareness and attractiveness
11. Creating core creative ideas and campaigns to support our global brand strategy
12. Defining compelling brand stories based on deep consumer insights
13. Close collaboration with relevant country colleagues
These are the requirements you should meet
14. Completed studies in Marketing, Business Administration, or similar experience
15. Several years of experience in brand management, ideally in the pharmaceutical or herbal sector
16. Proven track record in developing and implementing brand strategies and campaigns
17. Strong analytical skills and experience in conducting market research
18. Creativity combined with a strategic approach
19. Ideally first experiences with the How Brands Grow approach to evidence-based marketing
20. Ability to work in a dynamic international environment and lead cross-functional teams
21. Proficiency in English, both written and spoken
We offer you
22. A globally active, owner-managed family business committed to social responsibility
23. Flexible working time models and home office options (up to 80% home office per month possible) to support work-life balance
24. Responsible fields of activity with qualified training and performance-based compensation with attractive social benefits and a company pension plan
25. Exciting prospects in a globally growing company with diverse professional and personal development opportunities
Would you like to become part of our Bionorica family? Then seize this opportunity. Please apply using our online application form. We look forward to getting to know you!