Are you looking for an extraordinary place to work? Welcome to Heide Park Resort – Northern Germany's largest amusement park and short break adventure! With more than 40 attractions, including Europe's tallest and fastest wooden roller coaster, Colossos – Battle of the Giants, and Peppa Pig Land for preschoolers, we offer an extraordinary adventure not only for our guests but also for our employees. Heide Park Resort is part of the British company Merlin Entertainments Limited, Europe's largest provider of leisure attractions. Merlin operates over 120 attractions, 18 hotels, and six holiday villages worldwide, creating unforgettable moments for almost 65 million guests every year.
If you would like to enter this exciting world of adventure and put a smile on the faces of our guests, then apply now!
We are currently looking for a
Go-To-Market Lead (m/f/d)
permanent and full-time.
The Go-To-Market Lead (Germany) is the senior commercial leader for Merlin Entertainments' Germany cluster, accountable for driving sustainable revenue growth, market share expansion, and long-term brand strength across all primary income streams. This role owns the full commercial and go-to-market agenda, spanning performance and brand marketing, content, PR, pricing and promotions, digital commerce, partnerships, and direct and indirect distribution channels.
With a clear mandate to outperform the market, this leader will design and deliver an integrated, insight-led go-to-market strategy that accelerates visitation, strengthens brand consideration within the family and leisure segments, and delivers sustained revenue and EBITDA growth. Acting as the commercial orchestrator for the market, the role brings together strategy, execution, and optimisation – ensuring disciplined delivery, market responsiveness, and exceptional guest engagement across the Germany portfolio.
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