Introduction Invia Flights Germany is known for providing one of the most successful flight portals in Germany – fluege.de. We are a part of the Invia Group, a pan-European market leader in online travel sales, which brings together leading travel portals in Europe under one roof. Our vision is to be Germany’s first choice to compare & book journeys. We offer our customers a user-friendly and individual booking experience. We achieve this together with all our employees, who proactively contribute their individual strengths and ideas in a flexible and modern working environment.We focus on a positive and motivating atmosphere in which everyone enjoys coming to work. We show initiative, take responsibility, respect each other, embrace change, are eager to learn, and work out solutions as a team. Data is your element, and you approach analytical challenges with curiosity and vision? Then you've come to the right place! As (Senior) Digital Marketing Specialist (m/f/d) you will actively shape the data-driven future of fluege.de. You will develop scalable data solutions, sharpen the analytical view of our marketing performance and provide a sound basis for decision-making for budget management, campaign planning, and user growth. In close cooperation with our marketing, BI and tech teams, you will drive the professionalization of our marketing analytics landscape - hands-on, strategic and always with a clear goal: to exploit the full potential of our data. Your tasks You develop and maintain end-to-end data pipelines that transform raw data from marketing, costs and CRM into clean, scalabl e and analyzable data sets You forecast, simulate and monitor key marketing KPIs to enable informed decisions for marketing campaigns and strategies You provide the data basis for allocating marketing and campaign budgets, conducting creative tests and creating meaningful performance reports across paid and owned channels You translate complex marketing questions into clear, understandable analyses and recommendations for action You create dashboards and insights that provide cross-functional teams with information on practicability and/or necessary adjustments You lead data-driven initiatives to analyze user behavior, evaluate campaign effectiveness and identify growth opportunities Your profile You have an above-average master's degree in marketing, controlling, business mathematics or business informatics or a comparable qualification You have at least 5 years of professional experience in marketing analytics, growth data science or analytics engineering - ideally in a dynamic B2C or travel environment You are proficient in SQL at a high level and can efficiently translate complex logical structures into database queries You are comfortable working with Python (or R) for data processing, analysis and automation You have experience in building scalable data models and analytics frameworks You understand how to translate data-based insights into compelling, business-relevant recommendations (data storytelling) You have a structured way of working, strong organizational skills and a strong hands-on mentality You have practical experience with BI tools such as Looker, MicroStrategy or Power BI You are highly familiar with cloud-based analytics environments, especially Google Cloud Platform and BigQuery You have initial experience with ETL and workflow orchestration tools such as Airflow or dbt Nice to have You have experiences with marketing attribution models ( e.g. multi-touch, algorithmic) and marketing mix modeling (MMM) You are familiar with web and app analytics platforms such as Google Analytics, Adjust, Amplitude You have worked with tag managers like Google Tag Manager in the past What we offer Onboarding: professional induction, buddy program, welcome week Agile Working Environment: active participation in the design of our products and strategy Work-Life-Balance: 30 days of paid vacation, mobile working in Germany and worldwide with workflex, sabbatical, HomeOffice Option Learning & Development: Individual development plans, coaching, online/offline trainings & workshops, continuous feedback Corporate responsibility: certified Climate Partner since 2023 Food & Beverage: food subsidy, free drinks and food Appreciation: length of employment up to 34 vacation days for staying with the company, anniversary bonus, employee referral bonus Events: regular team, company and office events Well-Being: monthly subsidy of EGYM Wellpass membership, corporate health management, company doctor, sport activities and events, company pension plan Diversity: conscious focus on international teams and collaboration Mobility: monthly subsidy of Deutschland-Ticket Your trip to us Ready for Boarding? We welcome everyone – no matter who you are or where you come from. We welcome every application. There is room for diversity at fluege.de ! We will make your pre-check-in as easy as possible. Simply send us your CV, stating your earliest possible starting date and your salary expectations. We look forward to receiving your documents. If you have any questions, please send us an email to jobs@fluege.de For deeper insights into our working life at fluege.de, please follow us on LinkedIn and/or Instagram. Invia Flights Germany GmbH People & Culture Dittrichring 18-20 04109 Leipzig jobs.fluege.de dach.invia.com