Head of Sales & Buying DACH (f/m/d)
Department: Sales
Employment Type: Full Time
Location: Berlin
Reporting To: General Manager, DACH
Description
About Upway
At Upway, we’re building the world’s leading marketplace for refurbished e-bikes. In just three years, we’ve brought more than 50,000 e-bikes back to life and we are just getting started.
Our mission is to make electric mobility accessible to everyone.
How? By sourcing and professionally refurbishing the best e-bikes on the market in combining premium quality, affordability, and sustainability. Germany has become our core market. Now we’re looking for a Head of Sales & Buying DACH (f/m/d) to continue to grow and lead our sourcing efforts. Buying e-bikes is at the core of our business, and you will lead the team responsible for the B2B vertical and unlocking new growth opportunities with retailers, leasing providers, fleets, and more.
Your Mission
As Head of Sales & Buying DACH (f/m/d), you’ll take full ownership of our B2B sourcing and sales strategy in Germany from building the first playbooks to growing a high-performing team and scaling our partnerships across the DACH region.
Your responsibilities will include:
* Go-to-Market Leadership: Develop and execute a comprehensive B2B go-to-market strategy for the DACH market.
* Full Sales Ownership: Manage the entire sales cycle — from lead generation to deal closing — ensuring consistent revenue growth.
* Team Leadership: Build, mentor, and lead a high-performing B2B sales team.
* Partnership Development: Identify, negotiate, and manage strategic partnerships with major retailers, manufacturers, leasing companies, and fleet operators.
* Negotiation & Relationship Management: Secure optimal terms for Upway while fostering long-term, trust-based partner relationships.
* Performance Optimization: Track and improve key KPIs such as pipeline velocity, ROI, win rates, and retention.
* Sales Operations: Design and implement scalable sales processes, CRM workflows, and operational frameworks.
* Cross-Functional Collaboration: Work closely with marketing, operations, and product teams at both local and global levels to align on business objectives.
What We’re Looking For
We're looking for someone with strong commercial instincts, entrepreneurial drive, and deep experience in B2B sales. You’re a builder, a closer, and a leader.
* Experience: 7–10+ years in B2B sales and buying, ideally within e-mobility, SaaS, logistics, or leasing sectors.
* Leadership: Proven track record in leading teams and/or building sales structures from the ground up.
* Negotiation Expertise: Strong negotiation capabilities combined with a consultative, solution-oriented selling style.
* Analytical Skills: Data-driven mindset with expertise in CRM systems, KPI tracking, and funnel optimization.
* Languages: Native-level fluency in German and excellent English proficiency.
* Passion Areas: Genuine interest in sustainability, mobility, or the circular economy.
Why Join Us
* Impact & Ownership: High-impact role in our largest market, with full strategic and operational responsibility.
* Purpose-Driven Mission: Be part of reshaping mobility through sustainability and innovation.
* Dynamic Environment: Thrive in a fast-paced startup setting with significant growth potential.
* Location: Office in Berlin – Bohnsdorf.
* Competitive Package: Attractive salary plus equity participation.
* Perks & Benefits: Corporate Benefits program, phone allowance, Deutsche Bahn ticket, and regular team offsites.
* Global Collaboration: Work with an ambitious, international, and collaborative team spread across Paris (HQ), Berlin, Antwerp, Los Angeles, New York City, and more.
Ready to Ride?
* Apply now via our platform. Feel free to include links to past campaigns, growth results, or anything you're proud of. Don’t meet 100% of the criteria? That’s okay. If you're excited about the role and our mission, we’d still love to hear from you.
We believe diverse teams build better companies. We encourage applications from people of all backgrounds, identities, and experiences. If you see yourself in this role – even if you don’t meet every point – please reach out.
Let’s make e-bikes the new normal. Join Upway.
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