Responsibilities
1. Execute strategies to implement and expand Yara’s digital agronomic tools in Germany and the Benelux region
2. Work with the Product Manager to define and roll out initiatives that grow the user base of agronomic tools
3. Map the farmer journey to understand needs, identify listening points, and find opportunities for proactive engagement
4. Design and model user use cases to support interface design and continuous improvement of the farmer experience
5. Conduct quantitative and qualitative research and analyze farmer feedback to enable more personalized marketing and programs
6. Collect and interpret farmer interaction data to identify requirements for improving experience and loyalty
7. Continuously refine processes used by marketing and agronomy to track and manage all farmer interactions
8. Ensure consolidated farmer profiles by managing CRM data and using CRM and related tools to enhance customer loyalty
9. Track farmer experiences across online/offline channels, devices, and touchpoints
10. Support and train colleagues to help them deliver an outstanding farmer experience
11. Monitor the agronomic landscape and work with internal research to identify and initiate relevant new features
Profile
12. Bachelor’s degree in Agricultural Science or a related field
13. Practical farm experience and hands‑on exposure to farmer‑facing agronomic tools during or alongside your studies
14. Experience gathering and interpreting customer experience insights at farm level
15. A solid practical understanding of farmers’ day‑to‑day operations, especially in relation to agronomic tools
16. Familiarity with project management principles and practices
17. Exceptional interpersonal skills and a strong customer‑centered mindset
18. High levels of self‑motivation and proactivity
19. A collaborative mindset and the ability to motivate and work effectively with cross‑functional teams
20. Excellent communication, collaboration, and creative problem‑solving skills
21. Fluency in German and strong proficiency in English
22. Proficiency with Microsoft Office and CRM tools such as Salesforce.