This position, Brand Manager, will be responsible for the development, implementation and evaluation of consumer based, strategic brand plans for China market. The position will play a central role in adapting global strategy to local Chinese needs and leading cross functional teams to execute the plans.
Brand Marketing
* Marketing:
o Work closely with line manger to deliver yearly marketing budget plan.
o Have strategic thinking and planning for the brand business, as well as product assortment & integrated marketing activities.
o Emphasis on category awareness building through marketing campaign. Be familiar with digital/social trends in China, a good storyteller for product driven campaign as well.
o Lead the execution of brands' digital campaign for China market, to enhance the category awareness and drive traffic for both off-line and eCom business.
o Work with retail and VM colleague to propose and acquire approval for off-line activities, in line with brand roadmap and plan. To make sure the investment could have a high ROI feedback to support off-line business. Also, to be the key person to order and develop all brand related marketing materials. Instore marketing
o Co-operate with eCom team for content marketing activists, ensure all content marketing is in line with brand guidelines.
o As a key person to communicate with internal team for all related busines request, work cross-functionally and with the brand team to achieve quality execution and financial objectives
o Build up good relationship with Mother brand China team.
* Assortment: Work closely with demand planning team for China assortment process. Together to work out and adapt China assortment for the market, tail made for different sales channel.
* Boutique business
o Work out boutique seasonal assortment from marketing expectation
o Maintain and support for the boutique business in China.
Requirements:
* Bachelor degree above
* At least 8 years relevant in-house marketing / account management experience with reputable companies. International fashion brand and jewelry, accessory brand would be a plus.
* Solid marketing/product experience in both planning and execution.
* Understanding all consumer language and best communication tools on the market.
* Open-minded and passionate; strong interpersonal and influencing skills.
* Excellent communication and presentation skills; confidence to present formally to internal and external audiences with ability to bring audience with you.
* Fluent in Written and Spoken English
* Excellent copywriting in Chinese
Movado Group, Inc. is an equal opportunity employer. It prohibits discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.