Contract type: befristet auf bis zu 1 JahrWorking time: Teilzeit - bis 18 Std. / WocheWe are looking for a dynamic and motivated Working Student to join our B2B Digital Marketing & Communications team and support digital and non-digital marketing activities across Europe. In this role, you will work closely with the regional marketing team to help execute yearly marketing programs for all industry BUs. You will play an essential role in developing and implementing digital marketing campaigns across multiple channels, including social media, websites, CRM, and account-based marketing. This position offers hands-on experience in a global company, with opportunities to gain insights into various aspects of marketing, campaign management, and data-driven strategies.CRM and Data ManagementMaintain and utilize CRM marketing data to support customized communication activities and targeted outreach.Marketing Automation Tool Support for newsletter, emailing activities & customer journeysMarketing Program SupportAssist in executing digital and non-digital marketing activities related to yearly marketing programs for European BUsContribute to account-based marketing (ABM) activities targeting specific customer segments.Campaign Development and ImplementationSupport the development, localization, and execution of digital marketing campaigns across websites, social media, and other online platforms in the region.Work on multi-channel marketing campaigns that incorporate SEO, social media, inbound marketing, email, and events to drive customer acquisition.Content Creation and LocalizationAssist in creating, localizing, and customizing marketing and communication assets tailored to regional and local needs.Customize master content to better engage target audiences and generate more leads for the sales funnel.Exploration of AI tools for content creationEvent CoordinationHelp deploy specific customer events such as fairs, tech days, and HQ visits.Coordinate with internal teams and external vendors to ensure successful execution of events.Performance Measurement and ReportingTrack, analyze, and report on key performance metrics for campaigns, optimizing strategies based on results.Skills and KnowledgeBasic understanding of Marketing Automation and CRMsBasic understanding of digital marketing channels (social media, SEO, email marketing, inbound marketing).Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and basic familiarity with Google Analytics or other digital analytics tools.Strong organizational and multitasking skills, with attention to detail.Creative mindset with the ability to contribute ideas to content creation and localization.ExperiencePrior internship or working student experience in marketing, digital media, or communications is beneficial but not required.Experience with event coordination is an advantage.Personal AttributesTeam player with strong communication skills.Self-motivated, proactive, and eager to learn in a fast-paced environment.Analytical thinker with the ability to interpret data and metrics for strategic recommendations.tesa ist einer der weltweit führenden Hersteller von Klebebandlösungen mit einem Sortiment von mehr als 7.000 verschiedenen Produkten. Mit Leidenschaft für Technologie treiben wir Innovation, Zuverlässigkeit und Nachhaltigkeit voran, um die Zukunft jeden Tag ein Stück besser zu machen. Unsere Lösungen bereichern die Arbeit, Produkte und das Leben in einer Vielzahl von Branchen, zum Beispiel der Automobil- oder Elektronikindustrie, aber auch bei Ihnen Zuhause. Damit sprechen wir ein breites Industriesegment, aber auch Sie ganz persönlich an. Sie werden sicher überrascht sein, wo unsere innovativen Klebebandlösungen überall zu finden sind. Von der Batterie in Elektroautos, über das Display Ihres Mobiltelefons bis hin zum Aufzug in Ihrem Gebäude, tesa hält die Welt zusammen. Und das seit mehr als 125 Jahren.JBGL1_DE