Product Marketing Manager
We are seeking a Product Marketing Manager to join our Pro Audio team, focusing on consumer-oriented products such as studio monitors, USB interfaces, streaming gear, headphones, microphones, and supporting software. This is an exciting opportunity to shape the future of music creation, streaming, and content production across Europe.
Key Responsibilities:
* Act as the European Product Specialist for Yamaha's Pro Audio B2C hardware and software portfolio
* Support product launches across Europe, coordinating with headquarters in Japan and regional marketing teams
* Provide technical sales support and consultancy to partners, colleagues, and institutions
* Create product training materials, support LMS content development (Audioversity), and review prototypes
* Collaborate with strategic partners on product testing, co-marketing, and event planning
Marketing Activities:
* Support planning and execution of the annual Pan-European marketing plan for Pro Audio B2C
* Drive and implement marketing campaigns (digital & physical) in close collaboration with the Digital Marketing team and DMI Business Unit
* Manage and grow Yamaha Pro Audio's B2C social media presence, ensuring regular, engaging, and strategic content
* Oversee the creation and distribution of email/newsletter marketing campaigns
* Develop and maintain marketing content: videos, visuals, sales and training materials in coordination with internal and external teams
Requirements:
* Degree or equivalent experience in Marketing, Business, Audio Engineering, or related field
* Deep understanding of consumer audio products, content creation, and home studio setups
* Experience in product marketing and digital campaigns is a strong plus
* Hands-on experience with tools like CRM systems, social media platforms, email marketing tools, and video creation software
Benefits:
* Fair remuneration based on collective agreements including Christmas and holiday bonuses plus performance-related bonuses
* Possibility of a company pension scheme
* Subsidy for public transport
* Individual training opportunities