About Us GHARAGE is the Vision Hub and Venture Vehicle backed by Gebr. Heinemann. Founded in 2019 our purpose is to turn travel time into valuable time. We do achieve this as a team to partner, build and invest in the future of travel and retail. Our headquarters are in Hamburg, with offices in Berlin and Singapore. The Role As a Senior Experiential Lead (m/f/d) you’ll be responsible for developing innovative, insight-driven experiential concepts that elevate brands within the unique context of airport retail. You’ll lead the creative vision from idea to execution — shaping concepts that connect brands to their audiences through unforgettable experiences. Tasks Develop and lead experiential concepts for airport-based activations, from high-impact pop-ups to immersive, tech-enabled installations. Combine storytelling, digital integration, spatial design, and consumer insights to craft experiences that resonate with both global travellers and local audiences. Collaborate with strategists, designers, technologists, architects, and brand partners to bring ideas to life. Balance creative ambition with commercial understanding, aligning activations to brand objectives and business KPIs. Stay ahead of trends in travel, retail, experiential tech, and design to continually push our creative offering forward. Requirements 7 years in experiential, brand activation, creative direction, or spatial design roles, preferably with experience in retail or public environments. A strong portfolio showcasing innovative experiences that blend physical, digital, and human interaction. Excellent concept development skills with the ability to articulate ideas clearly and persuasively. Proven ability to lead projects from ideation to execution within multidisciplinary teams. Understanding of production processes, architectural constraints, and digital integration. A strategic mindset — you understand how creativity drives both engagement and business impact. Benefits Be part of redefining how people engage with brands in the unique setting of airport retail. Work in a fast-paced, idea-driven environment where innovation is the norm. Collaborate with world-class talent across design, tech, and strategy. Shape experiences seen by millions of global travellers each year The role requires some willingness to travel between our Hamburg and Berlin offices, as well as occasional client visits. And the role is based in Berlin and belongs to GHARAGE Studio.