Senior Manager Go-to-Market (GTM)
Area: Global Brands
Department: BU Category
Direct Reporting Line: Director Go-to-Market (GTM)
Indirect/Secondary Reporting Line: -
Subsidiary/Country: Germany
Location: Herzogenaurach
GSMS Grade: M3
Number of Personnel Managed:
Cost Center/Budget and/or Revenue Responsibility: -/-/-
PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION
Execute translation of the BU vision and strategy into a Go-To-Market (GTM) strategy considering market, account, and consumer insights. Execute the BU GTM strategy in markets and accounts to create demand, drive market share growth and enable achieving the financial category targets. Manage the business conversations with markets and accounts.
KEY RESPONSIBILITIES
GTM MERCH / SEGMENTATION
* Execute short/long-term strategies for specific category areas (e.g., FTW, APP) in line with market and account opportunities
* Build category range architecture for seasonal specific category areas (e.g., FTW, APP) incl. franchise management, price architecture, flow and segmentation that aligns with the category targets
* Build and execute the necessary differentiation to be consumer focused and capture business opportunities amongst channels and accounts
GTM PLANNING
* Execution of a BU GTM strategy that creates demand and drives market share growth
* Build and hand over holistic BU GTM plans (Story x Product x Availability) for specific category areas (e.g., FTW, APP)
* Build useful tools to excite and educate markets, channels, and customers, to successfully land seasonal concepts
* Delivery of content, incl. translation into systems & decks
GTM MARKET INTERACTION
* Manage and support all business conversations for specific category areas (e.g., FTW, APP) with markets and accounts
* Manage and support the Integrated Business Planning (IBP) meetings for specific category areas (e.g., FTW, APP) from a global side, orchestrate the communication and drive follow-ups
* Manage and support market / account facing milestone meetings for specific category areas (e.g., FTW, APP)
* Manage and track the implementation of seasonal GTM plans towards markets and channels
KEY RELATIONSHIPS
* Category Creation & Marketing
* Finance
* Market Category team
* Market Finance
* Global Sales
* Market Account Sales
KNOWLEDGE, SKILLS AND ABILITIES
* Proficiency with MS applications (Outlook, Excel, Word, PowerPoint) and other computer software (Internet, POS Systems, etc.)
* Fluent in English. An additional European language is an advantage.
* Ability to translate insights to actions
* Advanced analytical skills, be solution driven and results orientated
* Storytelling capability, presentation, and communication skills
* Leadership skills (if required): inspirational, balanced, resilience, collaborative
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
* University degree or equivalent education required
* 8+ years of relevant experience in/transferable to the sports industry linked to GTM functions, e.g., retail, merchandising, buying, e-com
* Up to 2 years of managerial experience (if applicable/ required)
* Previous global, wholesale, retail, digital/ecom, vertical experience in merchandising, buying
* Detailed theoretical and practical knowledge in functional area
* Experience in Product Creation, Supply Chain, Visual Merchandising, Planning & Allocation is a plus
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.
– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –
BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.
JOB TITLE:
Senior Manager GTM (m/f/d), BU Running
BRAND:
LOCATION:
Herzogenaurach
TEAM:
Merchandising & Planning
STATE:
BY
COUNTRY/REGION:
DE
CONTRACT TYPE:
Full time
NUMBER:
528912
DATE:
Sep 27, 2025