Senior Product Leader
The Senior Product Manager will play a pivotal role within the business unit in Germany, being the sole marketer responsible for the AML portfolio.
This key position will develop and implement comprehensive brand strategies for haematology products, ensuring alignment with overall business objectives and cross-functional collaboration.
* Key Responsibilities
o Develop and execute mid to long-term strategic brand plans for haematology products, ensuring alignment with the overall portfolio strategy and business unit goals.
o Lead and coordinate cross-functional teams, including medical affairs, marketing, sales, network management, and market access, to achieve brand objectives and drive product adoption.
o Monitor and analyze market trends, sales performance, and competitive landscape to inform strategic decisions and optimize brand performance.
o Provide project management leadership to ensure timely execution of brand development milestones and marketing initiatives.
o Collaborate with the sales director to support the selling process, including the development of sales strategies and monitoring key account performance.
o Act as an ambassador for haematology brands, driving initiatives within the marketing department and influencing regional and international brand strategies.
o Develop robust relationships with affiliate and regional staff, ensuring effective communication and collaboration to optimize product strategy.
o Participate in the forecasting process and contribute to the setting of annual sales and budget targets for haematology brands.
o Develop and manage all marketing content, including promotional materials, digital content, and communication strategies.
o Plan and execute marketing events, such as conferences, webinars, and workshops, to promote haematology products and engage with key stakeholders.
o Build and maintain strong relationships with key customers, healthcare professionals, and opinion leaders to support brand loyalty and advocacy.
Requirements
The ideal candidate will possess:
* Pharmaceutical Sales Experience: Proven experience in a hospital environment, demonstrating the ability to make a significant impact.
* Project Skills: Strong project management abilities, driving successful outcomes.
* Marketing Expertise: At least 5 years in pharmaceutical marketing, including multi-channel strategies, leading innovative campaigns.
* Specialized Knowledge: Preferably experience in oncology, haematology, or orphan drugs.
* Problem Solving: Excellent problem-solving and decision-making skills, addressing business challenges and seizing opportunities.
* Communication: Excellent verbal and written communication skills for effective interaction with healthcare professionals and colleagues.
* Skills: Excellent written and spoken English and fluency in German as well as IT skills (MS Word, Excel and PowerPoint) are a must.
Our Culture
We aim for a high-performance culture and seek applicants who demonstrate the following values:
* Growth Mindset: Embrace challenges as opportunities for personal and professional growth, continuously seeking to improve and learn.
* Accountability: Take responsibility for your actions and outcomes, ensuring reliability and trustworthiness in all tasks.
* Ambitious Goals: Set and strive for ambitious goals, pushing the boundaries of what is possible to achieve excellence.
* Prioritization: Effectively prioritize tasks to meet objectives and deadlines, ensuring efficient use of time and resources.
* Constructive Challenge: Foster a culture where questioning existing ideas and offering constructive criticism is encouraged, driving continuous improvement and innovation.