About Plan A
Plan A, a Diginex Ltd company, is Europe’s leading corporate carbon accounting and decarbonisation software provider, helping companies turn emissions intelligence into financial performance. Its AI-powered, TÜV-certified platform, coupled with expert support, simplifies emissions accounting, target setting, and reduction planning in line with GHG, and SBTi standards.
With offices in Berlin, Paris, and London, Plan A supports more than 1,500 customers, including BMW, Visa and KFC, in reducing costs, improving efficiency, and creating long-term value through decarbonisation.
The Role
We're seeking a curious and agile Marketing Intern to support our marketing operations. This role offers a unique opportunity to work on high-impact projects that improve marketing efficiency, manage events and content calendars, maintain marketing automation workflows, and leverage AI tools to enhance our discoverability.
Your responsibilities
Marketing Efficiency & Project Management (35%)
* Manage and optimize the marketing content calendar
* Coordinate logistics for marketing events, webinars, and trade shows
* Track marketing project timelines and deliverables
* Identify process bottlenecks and propose efficiency improvements
* Maintain marketing asset library and brand resources
Marketing Automation & Technology (30%)
* Optimize email workflows and drip campaigns in marketing automation platform
* Set up automated nurture campaigns for different buyer personas
* Support CRM data hygiene and lead management processes
* Test and QA marketing automation workflows before deployment
LLM Optimization & Generative Engine Optimization (GEO) (35%)
* Optimize content and web presence for AI-powered search engines (ChatGPT, Perplexity, Gemini)
* Research and implement GEO best practices to increase brand visibility in LLM responses
* Structure content with semantic markup and schema to improve AI discoverability
* Analyze the impact of GEO strategies on brand visibility and traffic
* Stay current on emerging AI search technologies and their marketing implications
Requirements
Education & Experience
* Currently pursuing or recently completed degree in Marketing, Business or related field
* Strong academic record with coursework in digital marketing or analytics preferred
* Demonstrated interest in AI and emerging marketing technologies
Technical Skills
* Willingness to learn marketing tech tools (HubSpot, Clay, Webflow etc.)
* Basic understanding of SEO principles and content optimization
* Comfortable working with data and creating reports
Core Competencies
* Curiosity: Natural inquisitiveness about how things work, always asking "why" and "what if"
* Agility: Ability to adapt quickly to changing priorities and pivot strategies based on results
* Detail-oriented: Exceptional attention to detail and organizational skills
* Analytical mindset: Comfortable working with data and metrics to inform decisions
* Tech-savvy: Quick learner with enthusiasm for marketing technology and AI tools
* Self-starter: Able to work independently and take initiative
* Collaborative: Strong communication skills and team player mentality
Benefits
* Play a meaningful role in advancing our carbon management and ESG software, contributing to our broader mission of driving impactful climate action.
* Become part of a collaborative, cross-functional environment where knowledge sharing, mutual support, and collective success are at the forefront.
* Enjoy the flexibility of remote work while always having the option to connect with colleagues and work from our offices as you prefer.
* Discounts and benefits via the Plan A Corporate Benefits Platform.