Introduction Sentence
For Hamburg Headquarters we are recruiting a
Your new job includes
Jump in at the deep end as our Market Insights & Research Manager (m/f/d)! In this brand new role, you will not only be a trend scout for the market and social media, but also actively shape the development of your position. From competitive analyses and social media audits to identifying future customer needs - you will lay the foundation for our strategies. Your focus will be on gaining insights into our target groups, identifying trends and gathering insights that differentiate us.
In particular, you will
* carry out market and competitive analyses (including gathering information about competitors, their products, marketing strategies and positioning to help the company differentiate itself in the market)
* plan, conduct and analyze qualitative and quantitative ad hoc market research projects both nationally and internationally
* conduct social media audits and develop approaches to utilize them
* analyze, interpret and prepare results for different target groups and derive corresponding recommendations for action
* investigate market trends and target groups, collect information on customer needs and preferences and harmonize this with existing data
* observe market, consumer, shopper and industry trends and derive possible influences on the strategic direction of marketing
* brief, select and manage market research institutes and external service providers
* be the internal contact person / advisor for various stakeholders around market research and consumer insights and develop internal communication of the results (e.g. newsletter)
Preferred Profile
* Degree in marketing and / or business administration or a comparable qualification
* Several years of professional experience in market and competition research
* Sound knowledge in the analysis of market figures/market research as well as in the implementation and evaluation of qualitative studies
* Comprehensive skills in the use of Microsoft PowerPoint and Excel
* High level of initiative and the ability to work independently and drive projects forward
* Very good written and spoken German and English skills
* Excellent analytical skills, high level of initiative and enjoyment of teamwork
* Proactive way of working and a strong hands-on mentality
If you do not tick all boxes, but still believe you are a match to this role, we are happy to get in touch.
Closure
Are you interested? Good! Apply stating your salary expectations and your earliest possible starting date. If you have any questions, please do not hesitate to contact Katharina Trabert at +49 40 3010 21 778 or career@gebr-heinemann.de.
We welcome all people regardless of age, ethnicity, nationality, gender identity, religion, ideology, sexual orientation, social background or disability.
Competencies