D’Addario & Company is the largest manufacturer and distributor of musical instrument accessories in the world. As a US based manufacturing company, we pride ourselves on high automation machinery and innovative technology, as well as our commitment to environmentally sustainable practices. D'Addario Europe Limited, established in 2017, manages the European sales and marketing for prestigious brands such as D’Addario Fretted, D’Addario Orchestral, D’Addario Woodwinds, Promark Drumsticks, Evans Drumheads, and Puresound Snare Wires.
The D’Addario Europe Limited marketing team based in Frankfurt am Main, Germany, being responsible for Western, Central & Eastern Europe, is seeking a driven, curious, and passionate guitar player to serve as a Guitar+ Product Specialist (m/w/d) for the brand.
The Guitar+ Product Specialist helps strengthen the visibility and reputation of D’Addario among both retailers and consumers. Working closely with the sales team, this role contributes directly to the growth of our Guitar+ category. You will run training sessions, meet and support retailers, players and artists, gather market insights, and represent the brand at various events across the region. You will report directly to the European Product Specialist Manager to ensure alignment with our strategic goals.
Tasks
* Deliver in-store and online product training, demos and sampling sessions to support the sales team and our retail partners
* Represent our brands at trade shows, conferences, community events and other gatherings
* Evaluate in-store merchandising, identify gaps, improve displays and support key dealers in promoting our products
* Identify new artists, educators, influencers and institutions with strong potential for collaborations and partnerships
* Monitor brand performance and work with sales and marketing to identify opportunities for growth
* Support OEM activities by identifying targets and maintaining relationships, product usage details, quantities and contacts
* Conduct market and competitor research such as pricing studies, share analysis or gap assessments to support strategic planning
Requirements
* A genuine passion for the guitar world, its products, the community and making music
* Strong playing ability and confidence in demonstrating instruments and accessories
* Excellent communication skills with the ability to engage audiences of any size
* Organised, reliable and detail-oriented, with a structured and methodical approach
* Practical mindset with a proactive, results-driven attitude
* Ability to evaluate the impact and ROI of outreach and marketing activities
* Comfortable travelling frequently (around 50% of the time)
* Solid knowledge of Microsoft Office (Excel, Word, PowerPoint) and business reporting tools
* Team-oriented, able to juggle several projects and deadlines while keeping a clear overview
Benefits
Contract Type: Permanent contract, 40 hours a week
Job Location: Frankfurt am Main, Germany
Compensation: €40.000 - €42.000 + bonus based on personal goals, sales targets
Experience: Minimum 2-3 year (preferred)
License/Certification: Driving License required
Languages: Native or fluent in German, very good level of English (B2). A third language would be appreciated in the operating region Western, Central & Eastern Europe
’Addario & Company is the world’s largest manufacturer and distributor of musical instrument accessories. As a U.S.-based manufacturing leader, we pride ourselves on high-automation machinery, cutting-edge technology, and a deep commitment to environmentally sustainable practices. Most importantly, we’re proud of our diverse team of individuals who embody our core values—curiosity, passion, candor, family, and responsibility—and bring them to life every day.