This is your job:
As part of structuring and scaling our marketing organization at group level, we are looking for a Marketing Data Analyst. You will report directly to Marius, our Head of Marketing Acquisition & Growth, and serve as the operational backbone of the marketing team. Your mission: leverage data, tools, and processes to make our marketing more efficient, data-driven, and scalable.
Analysis & Measurement
* Build reports and dashboards in Power BI and Looker Studio to monitor marketing performance.
* Track funnel performance end-to-end and provide actionable recommendations.
* Develop and enforce best practices for tracking & tagging (e.g. UTM governance).
* Ensure a robust attribution model (first-touch, last-touch, multi-touch).
* Support conversion optimization, tracking, and personalized front-end logic.
Data Strategy & Segmentation
* Consolidate relevant data from different systems and entities within the Group.
* Develop segmentation models (ICP, firmographic, behavioral, etc.).
* Collaborate with Product and Data teams to ensure data quality, consistency, and transparency.
Reporting
* Prepare regular reports for executive management and the board.
* Deliver actionable insights for budgeting, planning, and decision-making.
* Monitor key KPIs such as MQLs, CAC, pipeline, retention, ROI.
MarTech-Stack
* Manage and continuously improve our tool stack (HubSpot, Clearbit, Matomo, GA4, Webflow, SEO Surfer, etc.).
* Support CRM workflows and automation in close collaboration with Sales.
* Drive projects for tool integration and process automation.
* Take ownership of marketing tracking (Google Tag Manager, consent tools such as Axeptio).
AI & Innovation
* Experiment with AI and no-code tools to increase efficiency and optimize processes.
* Explore how AI can be applied for reporting, automation, and campaign optimization.
* Act as a thought partner in introducing AI-driven approaches within Marketing Operations.
Your profile:
* Degree in computer science, Business Informatics, Data Science or a comparable qualification – alternatively, relevant professional experience in a data engineering role applied to marketing.
* 3-5 years of experience in data engineering, Marketing Operations, Data Analytics.
* Knowledge of MarTech tools (HubSpot, Salesforce, GA4, Matomo, Tag Manager, consent tools).
* Experience in building dashboards & reports (Power BI, Looker, Tableau) and in funnel analysis, attribution & lead scoring.
* Solid skills in SQL, databases, and ETL processes.
* Ability to optimize processes & workflows and align them with marketing objectives.
* Curiosity and hands-on experience with AI tools and no-code experiments to improve processes and efficiency.
* Analytical and strategic mindset combined with a hands-on approach.
* Excellent English, German at B2 level.
Why you will feel comfortable with us:
* Vacation: 30 days of annual leave – 32 for single parents. Holiday bonus: half a day off on Dec 24 and Dec 31.
* €100 monthly benefits budget: usable for public transport, meals, childcare, health courses, and other vouchers.
* Learning budget: we invest €1,000 per year in your personal and professional development.
* Workation: work remotely for up to 30 days/year within and outside the EU.
* Work where you want: up to 3 days/week remote – from home, the garden, or anywhere with solid Wi-Fi.
* Future-ready: 20% employer contribution to company pension scheme.
* Be Social: one extra day off per year for your social engagement.
* Children’s sick days: 5 paid days for all parents.
* Great offices: ergonomic workplaces in our beautiful offices in Berlin and Freiburg.
* Snacks & drinks: always stocked.
Are you ready for rapidmail?
Kick off your recruiting journey with us!
* Send us your application .
* First conversation with our HR Manager: meet Sina, learn more about the Positive Group and the role, and get your questions answered.
* Second conversation with your future Team Lead: meet Marius in a video call to discuss your background and daily tasks.
* Show us your skills: you’ll receive a take-home task to work on and present; you’ll also meet future teammates.
* On-site meeting in Berlin or Freiburg: If the first talks convinced us, we look forward to meeting you in person.
* Receive our offer.
If you have any questions about the position or the Positive Group, feel free to reach out at hr@rapidmail.de .
About us
With more than 200,000 happy customers, rapidmail is one of the leading German online software providers for e-mail marketing. Responsible for this success is a wonderful team, which is committed to our customers and solutions with a lot of passion and fun. rapidmail has modern offices in Freiburg and Berlin.