About SHEIN EMEA
SHEIN is a global online fashion and lifestyle retailer, providing an extensive range of affordable, SHEIN-branded apparel and products sourced from a global network of vendors. Since our founding in 2012, we have expanded to serve customers in over 150 countries worldwide. Our EMEA headquarters are in Dublin, and we now operate over 15 offices across the EMEA region.
At SHEIN, our mission is to make the beauty of fashion accessible to all. Through our industry-leading, on-demand production model, we support a smarter, more future-ready fashion industry that adapts to the changing needs of our customers.
Learn more about SHEIN by following us at SHEIN careers and https://www.sheingroup.com/.
Job Summary: As a Social Media Specialist/ Senior Specialist focusing on the German market, you will play a crucial role in managing content for our official Instagram and TikTok accounts, driving influencer marketing efforts, and increasing engagement through organic reach. You will work closely with the KOC & Social Media Specialist to support various initiatives, including building KOC groups, creating content, WOM marketing, and managing affiliate programs.
Key Responsibilities:
Social Media Management:
● Manage and oversee the official Instagram and TikTok accounts for the German market.
● Develop and execute effective and efficient content plans to maintain a consistent and engaging online presence.
● Holistic support of marketing campaigns through well-thought-out social media planning and creative ideas
● Monitor social media channels and handle community management
● Analyze social media performance metrics and provide insights to optimize engagement and growth.
● Create performance data reports on a project and campaign basis, delivering actionable insights and recommendations.
● Stay updated on industry trends and emerging social media platforms to recommend and implement new strategies.
Content Creation:
● Create visually appealing and engaging content, including graphics, images, videos, and written copy.
● Collaborate with internal design teams or external agencies to produce high-quality multimedia content within given cost and time frames.
● Develop and maintain a content calendar and posting schedule.
Influencer Marketing:
● Work closely with the KOC Specialist in developing and executing influencer marketing strategies.
● Identify and engage with influencers who align with the brand's values and objectives.
● Manage influencer cooperations and campaigns
● Monitor influencer content to ensure it aligns with brand guidelines and values.
● Measure the effectiveness of influencer collaborations through analytics and reporting.
Requirements:
● Work onsite at least 4 days each week in the Berlin office.
● Proficiency and fluency in English. Native in German.
● Industry experience is mentioned as a preferred requirement.
● Excellent verbal communication and networking skills.
● Minimum 4+ years of experience in social media management, particularly with Instagram, TikTok, and YouTube.
● Strong understanding of social media marketing, influencer marketing, and experience in working with influencers.
● Creative mindset with the ability to generate engaging and visually appealing content.
● Strong analytical skills to interpret data and make informed decisions.
● Strong organizational and project management skills.
● Knowledge of relevant social media management and analysis tools, as well as content creation tools.
● Ability to stay updated on industry trends and emerging social media platforms.
Preferred Qualifications:
● Experience with e-commerce and online retail marketing.
● Graphic design and video editing skills.