Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, among others, constitute one of the world's most widely recognized families of consumer brands with more than 100 own stores across Europe.
At Ralph Lauren, we unite and inspire divers communities by amplifying voices and perspectives. We foster a culture of belonging and fairness through communication, education, and appreciation.
For our Store in Ingolstadt and Wertheim we are currently looking for an experienced Senior Brand Image Specialist/ Visual Merchandiser (m/w/d) to join our Ralph Lauren Family.
In this challenging position you are responsible for delivering creative and visual excellence, ensuring that Seasonal Guidelines are adapted and creative solutions are offered to maximize layout and presentation. Utilize commercial reports to understand store performance, ensuring visual presentation is both commercial and consistent.
Champion and uphold Model Store standards, coaching the in-store team on brand expectation and maintain all visual displays in store including mannequins styling, props and product. Support the store team with all Brand Presentation actions and provide store specific solutions.
Take a key role in the commercial evaluation of the store and its space mix. Regularly communication with the Brand Image Manager and undertake any additional tasks set out.
In-Store visual presentation
* Liaise with Communication Team and In-Store Management regarding all product seasonal presentation initiatives
* Create and develop seasonal floorplans
* Manage and implement seasonal change-over (visual strategies)
* Ensure all product presentation guidelines are implemented and maintained
* Manage the presentation of POS material
* Planning and implementation of new corner openings
* Drive sales through invigorating in-store visual merchandising presentations
Training
* Organize, prepare and conduct seasonal training seminars for in-store staff
* Cascade seasonal and quarterly product flow directives as well as changes to teams
* Constantly train all Ralph Lauren sales staff and management on new directives
* Developing in-store training material
* Ensure that the staff is utilizing Retail Web and Corporate directives when applicable
Reporting & Communication
* Regular analysis and report on sales volume compared to stock levels
* Feedback call outs and store needs to Regional corporate management
* Communicate Visual and sales Results by creating weekly visit Report
Experience, Skills, and Knowledge
* Store based visual merchandising/brand presentation management experience (at least 2 years experience, for the senior role 10+ years)
* Fluent in English, speaking and writing
* Open to travel to support other stores within the Region
* Experience managing commercial performance, display dressing and styling across multiple items
* General computer proficiency focusing on Word, Excel, Power Point
* Comprehensive understanding of visual merchandising/brand presentation training methods