Purpose & Overall Relevance for the Organization:
* Develop industry leading creative solutions for assigned concept or category, to create a highly relevant, desirable and clear adidas brand image, from sell in to sellout (consumer-facing)
Key Responsibilities:
* Lead the creative development for campaign or category across multiple consumer touchpoints, from 2D to retail to digital to motion
* Develop concepts and creative strategies that fulfill objectives of category, concept, or brand briefs
* Collaborate with Product Design team to ensure holistic storytelling
* Collaborate with cross-functional team members to ensure consumer- and brand focus
* Lead the execution of creative strategies to ensure end to end creative excellence from sellin to sellout (consumer-facing)
* Direct a variety of creative resources (agencies, freelancers, writers, photographers, etc) on development of creative execution to ensure holistic creative excellence
* May lead, mentor and administrate a team of internal direct reports
* Review and approve production stages of final creative execution
* Maximise results within given budget and timeframes
* Participate in the creation of annual and long-term Creative Direction strategies
* Present and communicate objective creative solutions with clarity, effectively selling in ideas to variety of stakeholders
* Identify opportunities of improvement and change, and initiate own proposals/projects
* Seek out new Design resources that can deliver world class results
* Creating 3D concept representation, 3D assets, digital product information for an accurate development and decision-making process
Key Relationships:
* Design Directors, Creative Directors
* Product Designers
* Brand Communications
* Retail, C2C
* Product Teams
* External Creative Resources (agencies, freelancers, photographers, etc)
* Design Operations
Knowledge, Skills and Abilities:
* IT skills: Excel, Word, PowerPoint: advanced /Outlook
* Design apps: expert
* Strong visual and verbal skills with the ability to create impactful/exciting visuals
* Art Direction of large scale product and athlete/celebrity photoshoots
* Language: English: excellent
* Strong 3D skills and knowledge of virtual tools are required
APP tools: Clo3D, Browzwear, VStitcher or similar 3D fashion design tools
FTW tools: Rhino, Modo, ICAD Pro, or similar 3D design tools
Requisite Education and Experience / Minimum Qualifications:
* Under-graduate level Design education or combination thereof
* Solid education and advanced experience in the creative development of communication tools
* At least 8 years experience in Sporting Goods/Fashion Industry or Design on managerial level
* Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution, pre-press processes)
* Passion for adidas and it’s mission
* Passion for sports, culture, design