Your responsibilities
We’re looking for a Visual Designer who thinks beyond “beautiful design”. You understand that design in a D2C brand is not art for art’s sake: it drives growth.
You combine strong aesthetic judgment with performance awareness and operational excellence. You take full ownership of ALEMI’s visual output and continuously evolve it with a clear understanding of brand, customer and conversion.
Your role:
You own and execute ALEMI’s visual presence across all touchpoints – with a strong focus on paid social, performance creatives and scalable D2C systems.
This role sits at the intersection of brand, performance marketing and content production.
Brand & Visual System
* Ownership and further development of ALEMI’s visual guidelines
* Ensuring visual consistency across website, ads, social, newsletters, store screens and campaign assets
* Maintaining a premium, modern and commercially strong brand appearance
Performance & D2C Creative
* Conceptualization and hands-on production of paid social creatives (static, video, UGC edits) with a strong understanding of hooks, testing logic and iteration
* Translation of performance insights into new creative angles, formats and variations
* Close collaboration with Performance Marketing to continuously improve creative output based on data
Shootings & Production
* Creative direction for photo and video shoots (visual language, look & feel, references)
* Planning and coordinating shoot production
* Briefing and quality control of photographers
Operational Excellence
* Structured asset management, versioning and file organization
* Day-to-day guidance of a working student
* Efficient use of modern tools including AI to speed up ideation and production without compromising quality
Your profile
Experience and background
* 3–5 years of experience in a performance-driven D2C, e-commerce or high-growth digital environment
* Proven experience creating creatives for paid social campaigns, not only brand or editorial design
* Strong portfolio that demonstrates both aesthetic quality and commercial understanding
* Experience working closely with Performance Marketing or Growth teams
* Experience managing or coordinating freelancers, shootings or junior creatives is a plus
* Comfortable working in fast-moving environments with high output and iteration cycles
Tools and skills
* Very confident in Adobe Photoshop, Lightroom and Premiere Pro
* Experience producing static and video ads optimized for paid social
* Experience creating website assets, landing page visuals and campaign materials
* Strong understanding of format requirements across Meta, Instagram, website and email
* Structured asset management and clean file organization
* Curious and hands-on in using AI-supported tools for ideation and production efficiency
Mindset and way of working
* You think in concepts, but you execute yourself
* You balance brand aesthetics with performance requirements
* You are curious about why creatives perform and actively seek feedback and data
* You iterate fast instead of perfecting endlessly
* You are comfortable receiving direct feedback and giving clear direction
* You take responsibility instead of waiting for instructions
Languages
* Fluent German, written and spoken
* Very good English, written and spoken
What This Role Is Not
* Not a pure graphic design position
* Not a purely conceptual art role
* Not a brand-only role without performance understanding
* Not a freelance position
Your benefits
* Permanent position in a bootstrapped startup with a clear vision
* 30 days of vacation for full-time roles, flexible working hours, and 100% remote work
* Annual learning and development budget, including for new tools and technologies
* High level of ownership and trust in your work
* Direct collaboration with the founder and core team
* Female leadership, flat hierarchies, and real responsibility
* A company that actively lives female empowerment and gender equality
* Regular virtual and in-person team events focused on real connection and exchange
About us
ALEMI is a Zurich-based handbag brand with the vision to redefine business bags for women.
We create elegant, timeless handbags that unite minimalist aesthetics with smart functionality. Each piece is handcrafted in a family-owned atelier in Italy, under fair working conditions, using premium Italian leather that is made to last.
Our values are rooted in quality, transparency, and empowerment — not only through our products but also in how we work as a team. Founded in 2020, ALEMI has grown into a dedicated team of 15+ people, united by one mission: to empower women in their everyday lives with bags that support both confidence and individuality.