Overview
Senior Product Marketing Manager role at Tide. Join to apply for the Senior Product Marketing Manager role at Tide.
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About Tide
Tide helps SMEs save time and money in the running of their businesses by offering business accounts and related banking services, plus a comprehensive set of administrative solutions from invoicing to accounting. Tide is transforming the small business banking market with over 1.6 million members globally across the UK, India, Germany and France. Solutions are designed with SMEs in mind, with quick onboarding, low fees and data-driven decision support to save time and money.
Tide is the leading business financial platform founded in the UK, empowering over 1,000,000 small businesses to grow and succeed. Tide is expanding in Germany, offering innovative financial tools and services to sole proprietors, freelancers, and SMEs. The Tide Germany team is in an exciting growth phase, bringing together professionals with fintech, product development, and local market dynamics to shape Tide’s presence in Germany.
The Role
We are seeking an exceptional Senior Product Marketing Manager to drive the growth of Tide’s business accounts and payment solutions in Germany. In this role you will lead product growth initiatives, leveraging analytics, customer insights, and market trends to position Tide as a leading financial partner for small businesses in Germany. You will have end-to-end accountability for German revenues, working with Product, Engineering, and Marketing teams. You will report directly to the Country Managing Director and apply your expertise in the German market, customer behavior, and regulatory landscape to shape Tide’s offering and growth.
What You’ll Be Doing
* Revenue Ownership: Drive revenue growth across product lines in Germany. Develop and execute strategies to meet revenue targets, aligning product offerings, pricing, and go-to-market initiatives with cross-functional teams.
* Local Market Expertise: Conduct local market research with product research teams to uncover customer needs, analyze competitive dynamics, and identify opportunities. Translate insights into actionable strategies.
* Product Localization and Development: Collaborate with global product managers to design and launch products for the German market, ensuring local relevance and compliance while aligning with Tide’s global vision.
* Marketing and Sales Strategy: Work with regional marketing teams to develop and refine marketing and sales strategies for the German market. Monitor performance metrics and adapt plans to meet growth targets.
* Content and Collateral Creation: Produce high-quality marketing and customer-facing materials compliant with German regulations and resonant with local audiences.
* Operational Readiness and Go-Live Support: Partner with Operations to ensure seamless product launches, QA, internal training, and ongoing support for new features.
* Cross-Functional Collaboration: Serve as the central point of contact between global and local teams to drive alignment and project delivery.
What We Are Looking For
* 7+ years of relevant product marketing experience, ideally in SME, SaaS, or fintech; banking or payment solutions for SMEs is highly desirable.
* Proven ability to develop and execute product marketing strategies that deliver measurable business impact; hands-on and blockers removal mindset.
* Strong project management skills with ability to collaborate across teams and build relationships.
* Experience with product analytics; using data to drive decisions in campaigns and improve product acquisition and engagement.
* Experience across multiple markets with localization considerations.
* Comfort working in a fast-moving environment with evolving priorities and processes created from scratch.
* Self-starter who works backwards from targets to ensure execution.
What You Will Get In Return
* 25 days of paid leave per year
* Additional 3 days of paid leave for volunteering or L&D
* Professional L&D budget
* Share options
* Statutory Health Insurance
* Statutory Pension contribution
* Extended Parental Leave
* Mental health support
* One-off home office budget
* Work and travel globally - up to 90 days per country
* Team socials
* Sabbatical Leave
* Option to take your device for personal use (eligibility applies)
Work Style
Tide supports a flexible workplace model with both in-person and remote work options. Offices are hubs for innovation and team-building, with regular in-person gatherings.
Disclaimers
It Has Come To Our Attention That Individuals Or Agencies Are Falsely Claiming To Represent Tide. Tide does not charge recruitment fees, lists official opportunities on our Careers Page, and communicates from official @tide.co addresses. Tide does not work with agencies without prior engagement, and we do not authorize third parties to make job offers. If contacted by misrepresentation, report to talent@tide.co. Your safety and trust are important, and your data will be processed for recruitment purposes in accordance with Tide’s Recruitment Privacy Notice.
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