Key Responsibilities
* Be responsible for the construction of QCrafts local brand image in Europe, and plan and execute high-influence industry activities and media communication campaigns.
* Research competitors customer acquisition costs, media dividend points in Europe and customers real impression of Chinese-funded brands.
* Operate the companys European social media (e.g. LinkedIn) and industry media resources, and build a full-link marketing matrix from offline exhibitions to online communication.
* Maintain good cooperative relations with local media, technology bloggers and industry KOLs, and expand the companys local communication channels.
Job Requirements
* Bachelors degree or above, major in Marketing, Communication, Public Relations or related fields is a must.
* Local creative elite in Europe, with working experience in well-known tech PR companies or multinational enterprise brand marketing departments.
* Master European/German aesthetic and discourse system, able to create localized marketing and PR content that fits local cultural characteristics.
* Proficient in operating European social media and planning offline industry exhibitions, with full-link marketing operation experience.
* Willing to serve Chinese enterprises, with deep connections in local media, technology blogger circles and automotive industry.
Preferred Qualifications
* Have experience in brand building for Chinese-funded enterprises in Europe, and understand the marketing pain points of Chinese enterprises going overseas.
* Have successful cases of promoting high-tech brand influence in the European automotive/intelligent driving industry.